BUSINESS STRATEGY

New MD appointment as global marketing player enters Kenyan market

By our News Team | 2022

New entrant Entravision says Kenya has ‘incredible talent and an advertising ecosystem primed with opportunity’.

Entravision – a leading global advertising, media and ad-tech solutions company that is listed on the New York Stock Exchange – has announced its expansion into Kenya.

This expansion provides Entravision, through its Africa-based digital business unit known as Entravision 365 Digital, a presence in East Africa as it looks to expand its digital solutions, media representations and creative services to new and emerging markets.

“We’re thrilled to launch Entravision’s operations in Kenya, an exciting market for our African expansion,” the company noted in a media statement.

With the expansion into Kenya, Entravision also welcomes Maggie Ndirangu as its newly appointed Managing Director of Kenya Operations. She has regional expertise and extensive knowledge of the digital landscape across Africa.

Image by StockSnap from Pixabay

Move aligns with the Entravision 365 Digital positioning

According to the company, this expansion aligns with the goal to position Entravision 365 Digital as a local digital marketing solutions powerhouse, serving African companies and local leaders with advanced branding, performance and creative needs.

“We’re thrilled to launch Entravision’s operations in Kenya, an exciting market for our African expansion,” said Julian Jordaan, CEO of Entravision 365 Digital.

“With the third-highest connected consumer base in sub-Saharan Africa, and growing at a rapid rate, we believe that these numbers will only continue to climb and ultimately represent 17% of the digital advertising industry within the sub-Saharan market by 2023. Kenya also has incredible talent and an advertising ecosystem primed with opportunity.”

Jordaan continued: Maggie is an exceptional leader who brings with her years of knowledge in the marketing and advertising industries. She will be taking our partnerships, media representations and services to brands across the Kenya market.”

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