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BUSINESS STRATEGY

New MD appointment as global marketing player enters Kenyan market

By our News Team | 2022

New entrant Entravision says Kenya has ‘incredible talent and an advertising ecosystem primed with opportunity’.

Entravision – a leading global advertising, media and ad-tech solutions company that is listed on the New York Stock Exchange – has announced its expansion into Kenya. 

This expansion provides Entravision, through its Africa-based digital business unit known as Entravision 365 Digital, a presence in East Africa as it looks to expand its digital solutions, media representations and creative services to new and emerging markets.

“We’re thrilled to launch Entravision’s operations in Kenya, an exciting market for our African expansion,” the company noted in a media statement.

With the expansion into Kenya, Entravision also welcomes Maggie Ndirangu as its newly appointed Managing Director of Kenya Operations. She has regional expertise and extensive knowledge of the digital landscape across Africa.

Business Strategy

Image by StockSnap from Pixabay

Move aligns with the Entravision 365 Digital positioning

According to the company, this expansion aligns with the goal to position Entravision 365 Digital as a local digital marketing solutions powerhouse, serving African companies and local leaders with advanced branding, performance and creative needs.

“We’re thrilled to launch Entravision’s operations in Kenya, an exciting market for our African expansion,” said Julian Jordaan, CEO of Entravision 365 Digital. 

“With the third-highest connected consumer base in sub-Saharan Africa, and growing at a rapid rate, we believe that these numbers will only continue to climb and ultimately represent 17% of the digital advertising industry within the sub-Saharan market by 2023. Kenya also has incredible talent and an advertising ecosystem primed with opportunity.”

Jordaan continued: Maggie is an exceptional leader who brings with her years of knowledge in the marketing and advertising industries. She will be taking our partnerships, media representations and services to brands across the Kenya market.”






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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.