Customer experience expert gives her take on how it all went wrong for the once-powerful global company that lost its brand values.
Social media giant unveils its bricks-and-mortar retail strategy
By our News Team | 2022
Facebook’s parent company doesn’t just live on the internet anymore. It could soon be in a mall near you.
Meta, the Mark Zuckerberg-owned company that operates social media platforms such as Facebook and Instagram, has opened its first bricks-and-mortar retail store in the US state of California.
The new initiative, which will be surprising to many people who see Meta as a business that ‘lives’ on the internet, is seen as part of a wider strategy to evolve from being an advertising-driven social media business, to one that is focused on technology and hardware for the metaverse age.
A clear aim for the newly named Meta Store is to enable consumers to experience its technology in a hands-on way, as well as the products of its corporate partners like eyewear giant Ray-Ban.
“At the Meta Store, we want you to interact with everything. We want you to pick stuff up. We want you to feel it,” the company says in a website post.
Photo courtesy of Meta
Interactive and immersive demos
“Through interactive demos, you can make video calls to retail associates with Meta Portal, learn how Ray-Ban Stories can help you stay present with the world around you, and explore the magic of VR with a first-of-its-kind immersive Meta Quest 2 demo. We’re also making it easier to shop Meta Portal, Ray-Ban Stories and Meta Quest all in one place online, in a new Shop tab on meta.com.”
According to Martin Gilliard, Head of Meta Store, once people experience the technology, they can gain a better appreciation for it. “If we did our job right, people should leave and tell their friends: ‘You’ve got to go check out the Meta Store’,” he explains.
Gillard says it was also important for to launch the first Meta Store near Reality Labs HQ, where Meta is helping to build the metaverse.
“Having the store here in Burlingame (a town adjoining San Francisco) gives us more opportunity to experiment and keep the customer experience core to our development. What we learn here will help define our future retail strategy.”
Watch a video of the Meta Store opening here.
Continent set to outpace projected global average and be the second-fastest-growing region after Asia, says macro-economic report.
Gathering is for the growing number of OOH entrepreneurs in Africa who are pioneering new ways to reach increasingly affluent audiences.
At least four global conglomerates have announced they are exiting the country. There are concerns that more may follow.
Youth agency discusses key marketing trends that will resonate with Generation Z consumers in an authentic and impactful way.
Two industry bodies team up to establish clear and consistent definitions and measurement guidelines for ads in Augmented Reality campaigns.
Study emphasises the impact of nostalgia on consumer behaviour, and how typography in ads and marketing material is a key influencer.
News reports say 14 infringement notices are being issued to organisations for contravening consumer-protection laws.
Brands will need to understand and tap into culture in a more nuanced and empathetic way than ever before, says Ogilvy.
This year’s conference and awards dinner takes place at Victoria Falls in May, under the theme ‘Elevate-Innovate-Thrive’.
Kalu has been with the agency since 2016 and brings a wide range of experience and professional expertise to his new role.