New industry currency will bring South African television and online video audiences together in a single measurement system.
Broadcast Research Council confirms launch of total video measurement Read More »
Completion of Wave 4 fieldwork at the end of September will mark an important milestone for the new measurement system.
SA’s new radio measurement survey approaches first full annual sample Read More »
Service aims to provide a more comprehensive snapshot of consumer TV viewing habits that have changed rapidly in recent years.
Audience Measurement Read More »
Aim is to give advertisers, marketing agencies and TV networks detailed viewership figures for specific ads, rather than averages.
Audience measurement Read More »
