Another salvo is fired in the long-running ‘Cola Wars’ as Coke steals Pepsi’s thunder across the Marriott group’s 10,000 global properties.
PepsiCo loses some fizz as Coca-Cola captures its Marriott business Read More »
Master franchisor of brands such as Steers, Debonairs Pizza, Wimpy, Tashas and others announces a partnership in Malaysia.
Africa’s Famous Brands wants a (pizza) slice of the Asian QSR market Read More »
Consumers in Africa and elsewhere increasingly expect brands to use DEI thinking to avoid insulting, insensitive or biased messaging.
Why inclusivity can be a catalyst for authentic connections Read More »
Researchers focus on the key metric of brand equity to understand how brands are affected by macro-economic business cycles.
