In a market where everyone has access to the same tools, the edge will go to brands that are creative and different.
Brand distinctiveness climbs to the top tier of marketer priorities Read More »
Nigerian chef Hilda Baci’s Guinness World Record attempt for nonstop cooking attracted widespread interest and will enhance her brand.
The branding and revenue benefits of a world record-breaking attempt Read More »
Experts find there are four critical pitfalls that hamper successful brand positioning for organisations operating on the continent.
