Microsoft is the brand most imitated by phishers, study finds. ChatGPT enters the top 10 for the first time.
Scammers imitate brands nearly everyone recognises and uses daily Read More »
By exposing clients to occasional low-level negative news, a brand makes them less likely to abandon it if worse news emerges in future.
Giving customers a little bit of bad news helps to keep them loyal Read More »
With the world’s biggest online marketplace due to establish a shopping presence in Africa in 2023, CMOs must ensure brands are protected.
