Brands should think about how to incorporate small rituals to engage consumers, recommends Harvard Business School professor.
Why brands need to understand the opportunity presented by rituals Read More »
International researchers emphasise that it’s not ‘one size fits all’ when developing new product launch strategies.
Research: Types of customers to consider when launching a new product Read More »
Trust in government to innovate is below 50%, while a third of Kenyans don’t trust the media. Business fares better, at 70% trust.
NGOs are most trusted institutions in Kenya, annual study finds Read More »
Study emphasises the impact of nostalgia on consumer behaviour, and how typography in ads and marketing material is a key influencer.
Vintage typography invokes nostalgia and builds emotional connections Read More »
Researchers find that while, in general, mental simulation works in for campaigns, marketers must identify ways to strengthen its impact.
The effect of induced positive consumption simulations on purchases Read More »
We’re so worried that the people we’re buying gifts for will be offended by our present, that we overspend or get them what they don’t want.
