Products with vivid packaging colours are consistently perceived as more potent or effective than those with muted tones.
Study shows how bold packaging colours impact consumer behaviour Read More »
People who believe in karma aren’t as concerned about brands’ ‘moral’ transgressions as they are about ‘non-moral’ ones.
Belief in karma impacts consumers’ responses to misbehaving brands Read More »
It’s not just about brands sharing extensive information, but about being open and providing well-explained, evidence-based information.
Study advises how brands should address growing consumer scepticism Read More »
Brands should think about how to incorporate small rituals to engage consumers, recommends Harvard Business School professor.
Why brands need to understand the opportunity presented by rituals Read More »
International researchers emphasise that it’s not ‘one size fits all’ when developing new product launch strategies.
Research: Types of customers to consider when launching a new product Read More »
Trust in government to innovate is below 50%, while a third of Kenyans don’t trust the media. Business fares better, at 70% trust.
NGOs are most trusted institutions in Kenya, annual study finds Read More »
Study emphasises the impact of nostalgia on consumer behaviour, and how typography in ads and marketing material is a key influencer.
Vintage typography invokes nostalgia and builds emotional connections Read More »
Researchers find that while, in general, mental simulation works in for campaigns, marketers must identify ways to strengthen its impact.
The effect of induced positive consumption simulations on purchases Read More »
We’re so worried that the people we’re buying gifts for will be offended by our present, that we overspend or get them what they don’t want.
Consumer Research Read More »
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.