The effect of induced positive consumption simulations on purchases
Researchers find that while, in general, mental simulation works in for campaigns, marketers must identify ways to strengthen its impact.
Researchers find that while, in general, mental simulation works in for campaigns, marketers must identify ways to strengthen its impact.
We’re so worried that the people we’re buying gifts for will be offended by our present, that we overspend or get them what they don’t want.