NGOs are most trusted institutions in Kenya, annual study finds

This elevated trust in NGOs can be attributed to a lack of confidence in other institutions, with Kenyans worried about government leaders, business leaders, and about journalists and reporters “purposely trying to mislead people by saying things they know are false or gross exaggerations”.  

Kenyans are more inclined to trust their peers (76%) and scientists (74%) for truthful information about new innovations and technologies, even ahead of expert sources. 

In addition, 72% of people say that, if business partners with the government, they will trust it more with technology-led changes. According to Edelman, this emphasises the need for businesses to collaborate with other stakeholders for change, and for science to integrate with society through dialogue and engagement. 

Half of Kenyans believe science has become politicised in Kenya, and 63% say government and organisations funding research wield excessive influence over scientific endeavours. 

Broader perception that innovation is mismanaged 

This perception contributes to a broader perception that innovation is mismanaged, with those perceiving poor management more likely to believe technology and society are changing too quickly and not in ways that benefit ‘people like me’. 

“Building trust in innovation is critical and failing to do so can lead to scepticism, resistance, and missed opportunities for progress,” says Corazon Sefu Wandimi, Managing Director of Edelman Kenya. 

It’s imperative that we not only innovate but also communicate effectively, ensuring that advancements are understood, accessible, and aligned with the needs of Kenyans.”  

When it comes to acceptance of innovation, 65% of Kenyans say that they reject the growing use of GMO foods, while the same percentage embraces green energy.  

Furthermore, Kenyans have overwhelmingly endorsed technical experts (85%), scientists (84%), and academics (83%) to lead the charge in implementing innovation. Edelman believes this underscores the need for these leaders to play a significant role in managing the introduction of new technologies.  

However, a notable 41% of Kenyans – a figure almost on par with the global average of 45% – think scientists do not know how to communicate with ordinary people, calling for science to be made more transparent and accessible to the public.