People are not ignoring their current hardship, say researchers. Rather, they are recalibrating around it and foreseeing a brighter future.
Nigeria’s consumer optimism paradox and what it means for marketers Read More »
Study finds that 58% of people reported a worsening financial situation over the last six months. Only 21% saw improved household income.
Nigerian consumers continue to feel the pressure of high prices Read More »
Half of all American households reported that the economy had worsened, while more than half think there could be another recession.
Consumer Sentiment Read More »
