Customer Experience

Using marketing technology shouldn’t necessarily replace real-life customer interactions, but martech can enhance the relationship.

Unique circumstances mean that African-based businesses still frequently still lag their international competitors in CX, study finds.

More and more South Africans want to shop using social media networks, but many people still prefer to research online and shop offline.

Survey finds two-thirds of people prefer to use social media during the buying process, but younger consumers are particularly unhappy.

Develop CX strategies that will reduce your cost-to-serve while maintaining a high level of service quality.

Customer satisfaction index

The Ask Afrika Orange Index released last week shows digital channels now rate higher than human channels for satisfaction.