
Sports Sponsorship
Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.
CUSTOMER EXPERIENCE
By our News Team | 2023
Using marketing technology shouldn’t necessarily replace real-life customer interactions, but martech can enhance the relationship.
The year 2022 showed us that something as simple as a grocery delivery service, if done well, can become extremely popular with customers and create a point of competitive advantage.
According to James Bayhack, Director for sub-Saharan Africa at international customer experience company CM.com, if a service works well, clients quickly appreciate it.
Bayhack list several marketing technology (martech) trends set to shape the year ahead and make for a more adventurous marketing approach in 2023.
Photo by Cytonn Photography from Pexels
The rise of ChatGPT
While intelligent solutions consistently dominate the tech space, we shouldn’t neglect the importance of human interaction.
Do we want to scan a QR code to download an app to place an order at a restaurant? Even as the Fourth Industrial Revolution advances, person-to-person customer service has a role in humanising customer contact points.
That said, exciting things are happening in intelligent customer service. Recently, the AI research lab, OpenAI, launched an AI chat interface called ChatGPT that uses machine learning and internet data to generate any type of text. This means messaging responses can be:
It will be interesting to see how human-like these machine-based communications become.
Becoming video-focused
We have all become familiar with this refrain, yet many businesses still shy away from the power of video. Businesses that embrace video marketing stand to gain:
For 2023, incorporating video into your overall marketing efforts is regarded as non-negotiable and should ideally include:
By repurposing video content for different platforms and channels, marketers can save money, time and effort. It’s certainly more efficient than constantly building brand-new content. This concept also applies to turning existing assets like blog posts into video content.
Merging real and virtual with holographic ads
Social media makes it easier for brands to position themselves in front of consumers. However, it’s a fight for attention and it can be challenging to get noticed. Holograms could solve this problem and ultimately control marketing, particularly in the Out-of-Home (OOH) advertising industry.
Holograms are an exciting marketing tool for businesses looking to push the envelope. Users of this advertising technique can show 3D animated and interactive images and objects.
Nike, Audi and Mercedes-Benz have all succeeded in creating holographic experiences. Whether hosting a holographic press conference or OOH advertising campaign, these brands have piqued the interest of consumers in an environment where traditional and digital advertisements are prevalent.
Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.
Changing consumer expectations mean many CX strategies won’t win and retain customers in this new business environment, study finds.
Organisation’s mission is to offer education, insights and events that help drive the evolution of the retail industry around the world.
Sector must take advantage by finding fresh routes to traveller engagement and new ways of building customer experiences.
More than 300 exhibitors representing 15 African countries are already registered, along with 275 buyers from 45 countries.
Global e-commerce giant is said to have postponed SA launch to late 2023 and paused Nigerian market entry until further notice.
On a continent where huge numbers of young people are embracing non-traditional mediums, the rise of podcasting seems assured.
Nearly half of executives interviewed by Deloitte say they face difficulty with developing or implementing the technology.
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.
Study identifies ‘global macro movements’ across human behaviour that will shape business, culture and society in the coming year.
The Department of Justice is seeking a breakup of Google’s business that brokers digital advertising across much of the internet.