
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
CUSTOMER EXPERIENCE
By our News Team | 2023
Using marketing technology shouldn’t necessarily replace real-life customer interactions, but martech can enhance the relationship.
The year 2022 showed us that something as simple as a grocery delivery service, if done well, can become extremely popular with customers and create a point of competitive advantage.
According to James Bayhack, Director for sub-Saharan Africa at international customer experience company CM.com, if a service works well, clients quickly appreciate it.
Bayhack list several marketing technology (martech) trends set to shape the year ahead and make for a more adventurous marketing approach in 2023.
Photo by Cytonn Photography from Pexels
The rise of ChatGPT
While intelligent solutions consistently dominate the tech space, we shouldn’t neglect the importance of human interaction.
Do we want to scan a QR code to download an app to place an order at a restaurant? Even as the Fourth Industrial Revolution advances, person-to-person customer service has a role in humanising customer contact points.
That said, exciting things are happening in intelligent customer service. Recently, the AI research lab, OpenAI, launched an AI chat interface called ChatGPT that uses machine learning and internet data to generate any type of text. This means messaging responses can be:
It will be interesting to see how human-like these machine-based communications become.
Becoming video-focused
We have all become familiar with this refrain, yet many businesses still shy away from the power of video. Businesses that embrace video marketing stand to gain:
For 2023, incorporating video into your overall marketing efforts is regarded as non-negotiable and should ideally include:
By repurposing video content for different platforms and channels, marketers can save money, time and effort. It’s certainly more efficient than constantly building brand-new content. This concept also applies to turning existing assets like blog posts into video content.
Merging real and virtual with holographic ads
Social media makes it easier for brands to position themselves in front of consumers. However, it’s a fight for attention and it can be challenging to get noticed. Holograms could solve this problem and ultimately control marketing, particularly in the Out-of-Home (OOH) advertising industry.
Holograms are an exciting marketing tool for businesses looking to push the envelope. Users of this advertising technique can show 3D animated and interactive images and objects.
Nike, Audi and Mercedes-Benz have all succeeded in creating holographic experiences. Whether hosting a holographic press conference or OOH advertising campaign, these brands have piqued the interest of consumers in an environment where traditional and digital advertisements are prevalent.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.
Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
IMM Institute’s glamorous gala dinner and excellence awards evening in March promises to be a highlight on the local calendar.
Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.
Decision in 2023 to discontinue operations in its homecare and skin-cleansing categories helps local subsidiary’s performance in 2024.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.