A combination of distinctive branding and customer experience contributes more to brand differentiation than any other factor.
Customer experience touchpoints create most brand equity – report Read More »
Study reveals the choices households are making between supermarkets and ‘spaza’ shops, and how trust and value shape decisions.
How ‘survival economics’ are redefining loyalty in SA’s townships Read More »
CX professional Clint Payne joins research and consulting firm, bringing over 20 years of experience in the customer space.
Ipsos South Africa announces appointment of new Chief Growth Officer Read More »
Organisations must harness the power of AI to free up their people to do what no robot can do – truly connect with customers.
Can AI and chatbots really deliver customer service excellence? Read More »
Customer satisfaction is on the decline in the brave new world of work, new research into remote-hybrid work finds.
Companies and employees like remote-hybrid work. Customers don’t! Read More »
Organisations must harness the power of AI to free up their people to do what no robot can do – truly connect with customers.
Can AI and chatbots really deliver customer service excellence? Read More »
Organisations must harness the power of AI to free up their people to do what no robot can do – truly connect with customers.
Can AI and chatbots really deliver customer service excellence? Read More »
This can be useful for marketers who need to analyse customer data sets, but can’t use identifiable personal information.
Why CX professionals should use generative AI to create synthetic data Read More »
Changing consumer expectations mean many CX strategies won’t win and retain customers in this new business environment, study finds.
Almost two-thirds of marketers not confident in their CX strategy Read More »
Using marketing technology shouldn’t necessarily replace real-life customer interactions, but martech can enhance the relationship.
Customer Experience Read More »
