Study identifies major shifts in email user behaviour post-Covid
Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.
Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.
Emphasising exclusivity and scarcity, using a handwriting font, and building alliteration into the copy help to create effective mailers.
Emails are a ubiquitous and cost-effective way of reaching an audience. But you need a tailored strategy that resonates with the target market.
Because all businesses use email, this is a channel that continues to have great marketing potential – providing you put the customer first.
New study gives an overview of the ever-decreasing average time that consumers spent reading an email between 2011 and 2021.