Marketers lack confidence in their ability to achieve goals in hard times
As they deal with a struggling economy, most marketing leaders are worried about the impact of budget cuts and lack of investment.
As they deal with a struggling economy, most marketing leaders are worried about the impact of budget cuts and lack of investment.
Researchers find cat owners are more conservative than dog owners. So, choose wisely when using one or the other in marketing campaigns.
Having a plan is a good first step, but following through on that plan when disruption occurs is what really matters.
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.
‘Fast’, ‘adaptable’ and ‘flexible’ will be key to success in an unpredictable world, company CEO tells investors and financial analysts.
Tough laws and long approval processes shouldn’t be a barrier to effective marketing strategies in highly regulated environments.