Nike issues a challenge to the hesitant generation and emphasises that sometimes the most important choice is to simply begin.
As generational expectations and attitudes change, Nike asks ‘Why Do It?’ Read More »
Incoming CEO says brand messaging is viewed with growing suspicion by consumers and having others speak for your brand is ‘very important’.
Unilever’s new boss will spend more on social media and influencers Read More »
Leverage pre-show, in-exhibition and post-event strategies to capitalise on sales leads and networking, says African exhibition body.
Marketers are not maximising their exhibition return on investment Read More »
When marketing convinces consumers that a product or service is simple, they are more dissatisfied than usual when things go wrong.
‘Simpler is better’ can be a marketing USP – but only sometimes Read More »
Elections taking place in Africa and elsewhere present an opportunity to explore what marketers can glean from politicians, and vice versa.
Elections: What marketers and politicians can learn from each other Read More »
Automaker Fiat plans to sell its funky 500e electric car in North America using ‘shock drop’ marketing tactics similar to Nike.
Auto brand to copy sports-apparel industry’s marketing approach Read More »
As they deal with a struggling economy, most marketing leaders are worried about the impact of budget cuts and lack of investment.
Marketers lack confidence in their ability to achieve goals in hard times Read More »
Researchers find cat owners are more conservative than dog owners. So, choose wisely when using one or the other in marketing campaigns.
Why smart marketers must know a ‘dog person’ from a ‘cat person’ Read More »
Having a plan is a good first step, but following through on that plan when disruption occurs is what really matters.
Few marketing leaders follow contingency plans when disruption hits Read More »
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.
Modern consumers want conversations and to give feedback to brands Read More »
