When marketing convinces consumers that a product or service is simple, they are more dissatisfied than usual when things go wrong.
‘Simpler is better’ can be a marketing USP – but only sometimes Read More »
Elections taking place in Africa and elsewhere present an opportunity to explore what marketers can glean from politicians, and vice versa.
Elections: What marketers and politicians can learn from each other Read More »
Automaker Fiat plans to sell its funky 500e electric car in North America using ‘shock drop’ marketing tactics similar to Nike.
Auto brand to copy sports-apparel industry’s marketing approach Read More »
As they deal with a struggling economy, most marketing leaders are worried about the impact of budget cuts and lack of investment.
Marketers lack confidence in their ability to achieve goals in hard times Read More »
Researchers find cat owners are more conservative than dog owners. So, choose wisely when using one or the other in marketing campaigns.
Why smart marketers must know a ‘dog person’ from a ‘cat person’ Read More »
Having a plan is a good first step, but following through on that plan when disruption occurs is what really matters.
Few marketing leaders follow contingency plans when disruption hits Read More »
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.
Modern consumers want conversations and to give feedback to brands Read More »
‘Fast’, ‘adaptable’ and ‘flexible’ will be key to success in an unpredictable world, company CEO tells investors and financial analysts.
Coca-Cola Company outlines its 2023 global marketing strategy Read More »
Tough laws and long approval processes shouldn’t be a barrier to effective marketing strategies in highly regulated environments.
Marketing strategy Read More »
info@africanmarketingconfederation.org
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.