Marketers lack confidence in their ability to achieve goals in hard times
As they deal with a struggling economy, most marketing leaders are worried about the impact of budget cuts and lack of investment.
Marketing Strategy
Why smart marketers must know a ‘dog person’ from a ‘cat person’
Researchers find cat owners are more conservative than dog owners. So, choose wisely when using one or the other in marketing campaigns.
Few marketing leaders follow contingency plans when disruption hits
Having a plan is a good first step, but following through on that plan when disruption occurs is what really matters.
Modern consumers want conversations and to give feedback to brands
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.
Coca-Cola Company outlines its 2023 global marketing strategy
‘Fast’, ‘adaptable’ and ‘flexible’ will be key to success in an unpredictable world, company CEO tells investors and financial analysts.
Marketing strategy
Tough laws and long approval processes shouldn’t be a barrier to effective marketing strategies in highly regulated environments.
