Marketing – African Marketing Confederation

Report predicts the trends that will be on the marketing agenda in 2025

Brands going woke, lack of consumer trust in AI ads, and rethinking waning social media engagement will all be on the table.

Checkers Sixty60 activation unveils branded aircraft and ‘first delivery at 36,000 feet’ en route between Johannesburg and Cape Town.

Consumer nostalgia about a brand can be a positive. But it should not inhabit efforts to move with the times and modernise the brand.

Research finds that ‘anatomical depictions’ can help companies build customer confidence more efficiently during the product adoption phase.

The humble business card is surely one of the oldest, simplest and most cost-effective marketing tools we have. Is it still relevant?

Applications for continent’s highest professional marketing designation are open. Two-day orientation coincides with AMC conference

‘Marketing effectiveness’ should not focus on short-term perspectives like stimulating demand and reducing customer-acquisition costs.

Applications for continent’s highest professional marketing designation are now open. Two-day orientation coincides with Mombasa conference

Showmax platform teams up with former Manchester United captain Eric Cantona for dramatic TV marketing stunt.

Applications for continent’s highest professional marketing designation are now open. Two-day orientation coincides with Mombasa conference