Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.
How traditional trade is being reimagined, but remains ‘traditional’ Read More »
Airlink has been a centre of attention for the past week due to its spectacular flypast over a rugby stadium. What’s the marketing benefit?
Can the low flypast raise the brand bar for the airline involved? Read More »
Book draws a line between customer experience – the private-sector marketing discipline – and what its authors call ‘Citizen Experience’.
Marketing’s role in book on how Ghana can deliver public service excelLENCE Read More »
Effectiveness is not defined by size, budget, or geography – it is driven by ideas that create real impact, organisers say.
Effie releases annual global rankings of marketing effectiveness Read More »
For African brands navigating today’s complex export markets, traceability can be turned into a competitive edge.
Traceability: Giving Africa a marketing edge the world can audit Read More »
Well-known academic’s sustained performance in the rankings shows local scholars can build global careers while remaining rooted in Africa.
Ghana’s Robert Ebo Hinson again tops African marketing scholar ranking Read More »
D.A. Twum Jnr Fellowship promotes mentorship, hands-on learning and creative industry exposure for next generation of creative leaders.
Memorial fellowship launched by Ghana’s marketing and ad community Read More »
Don’t redesign packaging simply because modernisation is fashionable. Rather modernise when pack likeability has declined.
How businesses can reduce their risk when modernising packaging Read More »
FMCG giant Unilever and Google Cloud have announced a five-year partnership to accelerate Unilever’s business transformation through its use of Google Cloud’s AI, data, platform and next-generation marketing capabilities.
Unilever works to ensure it’s on the leading edge of the AI race Read More »
The brands that thrive will treat creativity as a core strategy which underpins sustainable growth, social impact and global engagement
Africa’s marketing and creative trends to watch out for in 2026 Read More »
