BRAND ACTIVATIONS

Shoprite Checkers’ 60-minute home-delivery brand flies ever higher

By our African Marketing Confederation News Team | 2024

Checkers Sixty60 activation unveils branded aircraft and ‘first delivery at 36,000 feet’ en route between Johannesburg and Cape Town.

Photo: Shoprite Checkers

Checkers Sixty60, the South African grocery home-delivery service well known for its fleet of motorcycles that take to the road to deliver items to consumers in 60 minutes or less, has now taken to the skies. 

 

The online shopping service has become a key part of the product offering by Shoprite Checkers. Now it has taken its innovative marketing a step further and unveiled an entire aircraft wrapped in Sixty60 branding. 

 

An Airbus A320 belonging to Lift airlines, which operates on domestic routes from OR Tambo International Airport in Johannesburg, became a popular social media topic when it was first spotted in its new livery at the airport on Thursday (24 October). 

 

First delivery at 36,000 feet 

 

Then, on Friday (25 October), Shoprite Checkers released two videos on social media. One showed the aircraft being branded and readying for its maiden flight in its new colours. The second showed passengers on that Cape Town flight being given free goodies as part of its “first delivery at 36,000 feet”. 

 

According to a press statement, the aircraft it will continue to operate on regularly scheduled flights between Johannesburg, Durban and Cape Town this Southern Hemisphere summer. 

 

It appears to be part of a larger marketing campaign by the brand, which says in a media teaser that will be “adding something xtra special to its offering to bring beloved family members together” over the coming festive season. 

 

According to Shoprite Holdings’ annual financial results published in September, the on-demand grocery delivery platform grew sales by 58% in the 52 weeks to 30 June 2024. In 2024, the average Sixty60 delivery took 33 minutes, with 94% of all orders being delivered within an hour, the annual report said. 

 

You can watch the two promotional videos on YouTube here and here.

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Rozanne
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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.