Expect faster adoption of ad-supported streaming services in 2024
Kantar predicts that macroeconomic factors and changing viewing habits will have profound impacts on the media industry.
Kantar predicts that macroeconomic factors and changing viewing habits will have profound impacts on the media industry.
Video-on-demand (VOD) models predicted to mark a new chapter for the global TV and video market in the year ahead.
New year will bring changes in the content people consume and how they do it, as well as the further evolution of digital commerce.
Media trends report from consulting firm Kantar aims to assist media owners and brands to build their plans for 2022 and beyond.