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MEDIA TRENDS
By our News Team | 2022
Video-on-demand (VOD) models predicted to mark a new chapter for the global TV and video market in the year ahead.
As an international cost-of-living crisis reshapes business reality, marketing data and analytics company Kantar this week unveiled its ‘Media Trends and Predictions 2023’, an annual forecast for how the media landscape will evolve in the year ahead.
The insights aim to help media companies and brands navigate 2023 and plan for the future. Focusing on new video-on-demand (VOD) models, soaring costs, data usage and new technologies, Kantar’s experts predict:
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“We foresee a year full of challenge and opportunity for the media industry. As global price rises impact consumer spend and advertising, campaign planning could be optimised through improved data application, making budgets go further,” said John McCarthy, Strategic Content Director for the Media Division at Kantar.
“From post-cookie solutions to better campaign planning, data is our fuel – but its usage is changing. The future will continue to deliver a host of new technologies, each brimming with potential. It’s important not to get lost in the hype”.
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