Liverpool-supporting media group pokes fun at Manchester United with mischievous OOH activation within sight of United’s stadium.
Prominent billboard reminds opposing fans of Liverpool’s dominance Read More »
Annual congress in Hong Kong hears that all major regions, including Africa, posted strong growth in 2023, with more to come this year.
Global spend on OOH advertising has broken 5% barrier for first time Read More »
British supermarket chain’s lop-sided billboard emphasises falling prices. But locals thought the billboard was about to fall too.
Supermarket’s falling prices – and ‘falling’ billboard – go viral Read More »
Out-of-home advertising billboards can be intrusive and block out the sunlight. Beer brand’s new campaign lets the sunshine in.
Corona beer’s bright OOH idea: A billboard with no advertisement Read More »
Gathering is for the growing number of OOH entrepreneurs in Africa who are pioneering new ways to reach increasingly affluent audiences.
Global OOH body gearing up for its first in-person Africa forum Read More »
New DOOH technology enables audiences to engage, participate and shape what is being displayed on the screens.
Reliable and usable audience measurement is the holy grail for any medium and one that Out-of-Home has struggled with in the past.
