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OUT-OF-HOME ADVERTISING

Global OOH body gearing up for its first in-person Africa forum

By our African Marketing Confederation News Team | 2024

Gathering is for the growing number of OOH entrepreneurs in Africa who are pioneering new ways to reach increasingly affluent audiences. 

The World Out of Home Organization (WOO) is gearing up for its first in-person Regional Forum in Africa next month. The global outdoor advertising body saysAfrica is a great continent and represents a great opportunity for a great medium. 

Photo: World Out of Home Organization

 

Cape Town, South Africa is the venue for the inaugural Africa Regional Forum, which takes place from 11-13 March at The Westin Cape Town hotel and conference venue. 

 

Expert speakers from the outdoor media field include: Lunga Mooi, Head of Media – Africa, at Unilever; Donald Mokgale, Managing Director of Avatar Media Agency; Dawn Rowlands, CEO of Dentsu Sub-Saharan Africa; and Tim Bleakley, CEO of Ocean Outdoor in the United Kingdom. 

 

“There are a growing number of out-of-home entrepreneurs in Africa who are pioneering new ways to reach increasingly affluent audiences and to plan, buy and measure campaigns on the biggest of canvasses,” the WOO says in a statement. 

 

“Africa is once again the biggest global opportunity for growth; but this time it’s growth for everyone, all the people in every country.” 

 

Africa has a thriving OOH industry 

 

Comments Tom Goddard, President of the World Out of Home Organization: “Africa, for all its diversity in terms of countries and people, has a thriving OOH industry.  

 

“OOH’s market share is higher than in most other countries and in a continent with so many different geographies, pretty well every geography in fact, the attractions of OOH are easy to see.” 

 

Godard adds that Africa poses its own special outdoor advertising challenges, but that those challenges are also opportunities. 

 

“By solving problems, we improve and enlarge the medium. And the lessons we learn from Africa are also relevant to those working in mature markets such as North America and Europe, [as well as] those hotbeds of technological innovation – Asia, Australasia and the Far East.” 

 

The WOO was previously known as FEPE International (Federation European Publicite Exterieur) and had a strong focus on European outdoor media. In 2019, it rebranded and embraced a more global perspective.  

 

It has since held in-person forums in Asia and the Middle East, and the 2024 Global Congress takes place in Hong Kong in June. 

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.