Pricing Strategy
Researchers speak out against dubious pricing strategies that are encouraging cash-strapped consumers to buy unhealth products in bulk.
Pricing Strategy
Pricing Strategy
Market forces have pushed some of the world’s biggest companies into charging their customers more. But for how long in this tenable?
‘Value-Conscious’ Consumers May Not Buy on Price
While the world’s consumers do want value in these difficult times, that doesn’t mean they buy the lowest-cost item, study finds.
