Social Media Strategy
Researchers find that African marketers rely significantly more on social media as a marketing tool than their global counterparts.
Researchers find that African marketers rely significantly more on social media as a marketing tool than their global counterparts.
Using social media can, at times, seem hit or miss for marketers. New research suggests there’s a formula for creating photos consumers love.
Poor use of humour is a particular failing, as too many brands follow the herd and speak with a similar voice.
The competition to attract Instagram followers is immense. Here are a few expert tips to help your company build a strong following.