Facebook remains number one in South Africa, but TikTok has seen ‘explosive growth’ and surpassed Instagram to claim second position.
Report says TikTok is shaking up the SA social media landscape Read More »
Social media posts that align best with the image and values the public associates with a brand are likely to be the most shared – study.
Posts that align with organisational values are most successful Read More »
Researchers find that African marketers rely significantly more on social media as a marketing tool than their global counterparts.
Social Media Strategy Read More »
Using social media can, at times, seem hit or miss for marketers. New research suggests there’s a formula for creating photos consumers love.
Social Media Strategy Read More »
Poor use of humour is a particular failing, as too many brands follow the herd and speak with a similar voice.
Social Media Strategy Read More »
The competition to attract Instagram followers is immense. Here are a few expert tips to help your company build a strong following.
Social media strategy Read More »
