The Metaverse is still rising, but it could take a decade to scale
Bain & Co study says Metaverse could reach up to US$900-billion by 2030, but may remain in the seed stage for another five to 10 years.
The Metaverse
More Metaverse-inspired mayhem for Mark’s once-marvellous Meta
The Metaverse magic that Mark Zuckerberg promised the world seems in short supply, as struggling company fires another 10,000 workers.
The Metaverse
Nearly half of executives interviewed by Deloitte say they face difficulty with developing or implementing the technology.
The Metaverse
While marketers and creatives seem to love the Metaverse, investors and financiers are taking a more sceptical view of its potential.
The Metaverse
Financial services group Nedbank stakes its claim to a ‘village’ in the new digitally enhanced world of Ubuntuland.
The Metaverse
The future of The Metaverse is being written and re-written every single minute, says the head of the new jury panel.
The Metaverse
Consultancy says this “represents a strategic inflection point for companies” and a significant opportunity to influence the way we live.
The Metaverse
But understanding remains low and only 15% of people know what it is and can explain it to someone else.
The Metaverse
Metaverse offers many opportunities to brands who get it right – but punishes those who fail to recognise its importance to Gen Z consumers.
The Metaverse
As the metaverse continues to interest and confuse consumers, beer brand Heineken has launched a tongue-in-cheek virtual beer to capitalise on the hype.
