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The Metaverse

The Metaverse

The Metaverse

Nearly half of executives interviewed by Deloitte say they face difficulty with developing or implementing the technology.

The Metaverse

The Metaverse

While marketers and creatives seem to love the Metaverse, investors and financiers are taking a more sceptical view of its potential.

The Metaverse

The Metaverse

Consultancy says this “represents a strategic inflection point for companies” and a significant opportunity to influence the way we live.

The Metaverse

The Metaverse

Metaverse offers many opportunities to brands who get it right – but punishes those who fail to recognise its importance to Gen Z consumers.

The Metaverse

The Metaverse

As the metaverse continues to interest and confuse consumers, beer brand Heineken has launched a tongue-in-cheek virtual beer to capitalise on the hype.

The Metaverse

The Metaverse

As marketers realise the potential of the fledgling metaverse to tap into consumer audiences, their agencies are rushing to build capacity.