
2026 AMC Conference: Call to register for Official Launch Event
AMC’s upcoming Zambia conference in September is breaking new ground. Marketers are invited to join the launch event live online.
COMPETITION LAWS
By our News Team | 2022
South Africa’s Competition Commission wants Meta to be prosecuted over alleged abuse of its dominant market position.
Meta Platforms – the company that owns Facebook and WhatsApp among others – is in trouble in South Africa, where the country’s Competition Commission has referred it to the Competition Tribunal for the prosecution for what it says is abuse of its dominant position.
“The Commission alleges that Facebook, in the first instance, … decided [on] or about July 2020 and expressed an ongoing intention to offboard GovChat and #LetsTalk, a technology startup that connects government and citizens, from the WhatsApp Business Application Programming Interface (WhatsApp Business API),” the commission said in a media statement.
Photo by Luca Sammarco from Pexels
“In the second instance, Facebook has imposed and/or selectively enforced exclusionary terms and conditions regulating access to the WhatsApp Business API, mainly restrictions on the use of data.”
These actions are alleged to be in contravention of the Competition Act, in that the act prohibits a dominant firm from abusing its dominance by engaging in exclusionary conduct that is geared at preventing competitors or potential competitors from entering into, participating, and expanding in a market.
The WhatsApp Business API enables medium and large organisations to, among other things, message at scale. It makes use of advanced automation, as well as integrations with existing e-commerce, chatbots and tracking metrics.
Service connects ordinary citizens with government
South Africa’s GovChat platform is aimed at enabling ordinary citizens and various government agencies to communicate on issues such as social grant payments, Covid-19 measures and infrastructure problems like potholes on roads.
“The GovChat is dependent on its continued access to the WhatsApp Business API,” the Competition Commission noted in its statement.
“The intended offboarding of GovChat from the WhatsApp Business API will harm consumer welfare by removing the efficiency of the GovChat, which allows the public to communicate with multiple government bodies through a single platform and will also deprive the government of the current services (and future services such as mobile payment solutions) offered by the GovChat.”
It added that: “WhatsApp Messenger enjoys significant economies of scale and network effects advantages. Consequently, the Commission also found that the terms and conditions governing access to the WhatsApp Business API are designed to shield and insulate Facebook from potential competition, such as the potential competition presented by the GovChat, and [the] enormous data it has been able to harvest which enables it to develop new services and products.”
Meta and its social media platforms, most notably Facebook, have come under increasing pressure in various countries as regulators become concerned at what they believe is abuse of a dominant market position.
Google has been facing similar challenges. For example, an Australian Competition and Consumer Commission inquiry into the advertising technology – or ‘ad tech’ – sector identified significant competition concerns and likely harms to publishers, advertisers and, ultimately, consumers.
The inquiry found that Google had used its position to preference its own services and shield them from competition. “Google prevents rival ad-tech services from accessing ads on YouTube, providing its own ad-tech services with an important advantage,” the report stated.

AMC’s upcoming Zambia conference in September is breaking new ground. Marketers are invited to join the launch event live online.

Surprise, surprise: marketers should design strategies that avoid signals of intrusive surveillance in their digital marketing efforts.

Well-known industry personality, Dustin Chick, leaves the PR consultancy sector to take up an in-house role at Ford.

Latest Brand Finance research shows that both companies have very strong brand perceptions in their core African markets.

Hisham Ezz El-Arab joins from Danone, where he most recently led operations in the Asia, Middle East and Africa region.

Research reveals six make-or-break factors that determine whether gender-equality advertising builds loyalty or triggers backlash.

Experiment with fast-food drive-throughs shows how AI can subtly influence consumer decision-making without people realising it.

Experiment with fast-food drive-throughs shows how AI can subtly influence consumer decision-making without people realising it.

Rwanda’s evolving modern retail sector is reshaping itself on data-driven consumer insights and local know-how.

Study finds a disconnect between CMOs anticipating AI disruption and recognising the personal transformation required to lead it.

Ndeye Diagne’s experience in West, East and Central Africa – combined with time in France – will bring a diverse perspective to the role.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.