Africa’s best marketers and campaigns to be lauded at AMC Awards
Submissions sought in several categories, culminating in the Campaign of the Year. Awards form part of the AMC Conference 2024.
CORPORATE GOVERNANCE
By our News Team | 2022
UK business amends its constitution to allow Nature the same voting rights as any other company director on corporate decision-making.
A UK-based beauty company has broken new ground by appointing ‘Nature’ to its board of directors and effectively giving the natural world a say in how it conducts its operations and plans its business strategy.
Faith In Nature is a Scottish company that sells soap and haircare products, as well as household cleaners and shampoo for dogs. Following extensive consultation with international legal and environmental experts, it amended the company’s constitution to allow Nature the same voting rights as any other company director.
Photo credit: Faith in Nature
This new approach is being welcomed by environmentalists and others who are regularly at loggerheads with the corporate world, accusing businesses of greenwashing and paying lip-service to climate concerns.
“Nature will be represented on the board through a proxy role whereby a human who is legally bound to speak on behalf of the natural world, acts on behalf of Nature (much as a guardian acts on behalf of a child in the courts of law),” a spokesperson for Faith in Nature explained.
‘Fundamentally impact how we do business’
“The presence of this representative for Nature will fundamentally impact how we do business and ensure that Nature has a voice and a seat at the table on major business decisions.”
The brand said it would provide that guardian with resources to consult with experts on anything from ingredient sourcing to packaging, in order to make better-informed decisions that put the needs of Nature first.
The website Trend Watching commented: “Consumers aren’t just paying close attention to the values companies preach, but also to how they abide by those values. By pioneering the legal personhood of Nature in business, Faith in Nature is both giving the natural world a voice and creating the structural change needed to follow through.”
According to a news report in the London-based The Guardian newspaper, the Nature Guardian’s pay is ringfenced from the main board of Faith In Nature so that he or she can remain independent.
The company has also committed to be transparent about its board decisions – even those that go against the representations made by the nature guardian – and to publish its reasons for making them.
Submissions sought in several categories, culminating in the Campaign of the Year. Awards form part of the AMC Conference 2024.
Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Strong Africa-based and international speaker lineup for African Marketing Confederation’s annual conference in late September.
Khaled Ramadan moves from previous role as Commercial Manager for Nestlé Nigeria and now oversees operations in 16 countries.
Unification of Wasoko and MaxAB builds on growing trade ties between North and East Africa, serving informal retailers in five countries.
Among her responsibilities is enhancing operations and driving consistent adoption of its operating culture across 37 African offices.
How consumers feel impacts what they search for, how sceptical they are, and what they click on, a new US research study finds.
Company veteran Manaswita Singh takes on new role focused on deepening relationships with local, regional and multinational clients.
Incorporating brands into game environments and allowing consumers to view products by playing increases brand choice by 36.6%, study finds.
Her sporting profile and passion for fitness align with brand’s increasing product focus on health and wearable fitness devices.
Applications for continent’s highest professional marketing designation are now open. Two-day orientation coincides with Mombasa conference
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.