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CREATIVE AWARDS
Kenyan agency wins international creativity award in Las Vegas
By our News Team | 2022
Ogilvy Africa honoured with bronze trophy for its campaign to educate young rural mothers on proper post-natal nutritional care.
Ogilvy Africa has announced that it has won another global award at the 12th edition of the London International Awards (LIA). The event took place in Las Vegas in the US.
The agency was awarded a Bronze Statue in the Health and Wellness and Product Design category. It was also the first medal won by a Kenyan creative agency at the well-known LIA.
Photo credit: London International Awards
According to Ogilvy Africa, this is the fourth time in 2022 that its creativity is being celebrated on the world stage, having previously won at:
- the Festival de Cannes
- D & AD Awards, and
- the Loeries Africa and Middle East Awards.
The bronze medal recognition at the LIA is for the agency’s Lesso Lessons project, which was launched in March in partnership with Roto Tank and Kenya’s Ministry of Health. The project aims to use traditional patterned cloth wraps (lessos) to educate young Kenyan mothers in rural areas on proper post-natal nutritional care.
“Another first for the region is another reason for all of Africa to be proud,” says Vikas Mehta, CEO at Ogilvy Africa.
Create more work to put Africa on the map
“Ogilvy Africa is humbled by this recognition and it helps strengthen our teams’ resolve to create more work that puts Africa on the world map. We are grateful to LIA and the support from Roto and MoH, through this journey.”
Heril Bangera, CEO at Roto Tanks, adds: “This is recognition that the private sector can also play an impactful role in solving day-to-day problems of the communities they are operating in. We are grateful to Ogilvy Africa for partnering with us to deliver this campaign in a memorable and impactful way.”
According to Barbara Levy, President of the LIA, this is the first time that an agency in Kenya has won a statue in the Health & Wellness category.
“We couldn’t be happier. We always love seeing emerging countries win statues as we know that creative talent resides all over the world. Our heartiest congratulations to Ogilvy Kenya. We hope to see more work from Kenya next year,” Levy said.
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