Africa’s economic reset requires moving from ambition to execution
The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.
CREATIVE AWARDS
Kenyan agency wins international creativity award in Las Vegas
By our News Team | 2022
Ogilvy Africa honoured with bronze trophy for its campaign to educate young rural mothers on proper post-natal nutritional care.
Ogilvy Africa has announced that it has won another global award at the 12th edition of the London International Awards (LIA). The event took place in Las Vegas in the US.
The agency was awarded a Bronze Statue in the Health and Wellness and Product Design category. It was also the first medal won by a Kenyan creative agency at the well-known LIA.
Photo credit: London International Awards
According to Ogilvy Africa, this is the fourth time in 2022 that its creativity is being celebrated on the world stage, having previously won at:
- the Festival de Cannes
- D & AD Awards, and
- the Loeries Africa and Middle East Awards.
The bronze medal recognition at the LIA is for the agency’s Lesso Lessons project, which was launched in March in partnership with Roto Tank and Kenya’s Ministry of Health. The project aims to use traditional patterned cloth wraps (lessos) to educate young Kenyan mothers in rural areas on proper post-natal nutritional care.
“Another first for the region is another reason for all of Africa to be proud,” says Vikas Mehta, CEO at Ogilvy Africa.
Create more work to put Africa on the map
“Ogilvy Africa is humbled by this recognition and it helps strengthen our teams’ resolve to create more work that puts Africa on the world map. We are grateful to LIA and the support from Roto and MoH, through this journey.”
Heril Bangera, CEO at Roto Tanks, adds: “This is recognition that the private sector can also play an impactful role in solving day-to-day problems of the communities they are operating in. We are grateful to Ogilvy Africa for partnering with us to deliver this campaign in a memorable and impactful way.”
According to Barbara Levy, President of the LIA, this is the first time that an agency in Kenya has won a statue in the Health & Wellness category.
“We couldn’t be happier. We always love seeing emerging countries win statues as we know that creative talent resides all over the world. Our heartiest congratulations to Ogilvy Kenya. We hope to see more work from Kenya next year,” Levy said.
Momentum Group appoints chief marketing and communications officer
Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.
AI and algorithm-led engagement among the challenges facing marketers
AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.
Absa bank launches pan-African campaign with athlete Eliud Kipchoge
The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.
How traditional trade is being reimagined, but remains ‘traditional’
Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.
How luxury brands become a source of meaningfulness for employees
Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful
Redefining honesty in a crisis: Why truth alone is not enough
Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.
Lesotho bank’s culturally intelligent campaign beats bigger rivals
In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Global study of marketers and agencies is coming to Kenya for first time
CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.
Huge African and Caribbean trade potential can be unlocked, study finds
Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.