Dentsu says big events like the Euro 2024 soccer finals and US presidential election will help to push up spending.
Loeries 2023 theme recognises tough times in brand comms. industry
By our News Team | 2023
The campaign theme for this year’s awards, marking the 45th time it has been held, is ‘Blood, Sweat and Tears’.
The Loeries, which promotes itself as Africa and the Middle East’s premier creative awards, have announced that it is celebrating 45 years of creative excellence and innovation.
Organisers says the campaign theme for 2023 – ‘Blood, Sweat and Tears’ – embodies the tough conditions that the brand communications industry has weathered over the past few years.
Photo credit: The Loeries
The 2023 theme was conceptualised and designed by the Cape Town-based agency team for Grid Worldwide and embraces the concept of the time, talent and tenacity it takes to find the best idea and create the best work – while at the same time reinforcing the creative drive and craft needed to find new levels of innovative excellence.
Grid is no stranger to the Loeries, having won many Loerie awards over the years and also being involved in its rebranding in 2018.
Recognise the strength of the industry
“Grid’s idea to recognise the strength of this industry, no matter the challenges, was insightful and we are honoured to have them support the Loeries through the gift of this campaign,” says Loeries CEO, Preetesh Sewraj.
For Adam Byars, joint CEO of Grid Worldwide, the Loeries is the pinnacle of creative excellence in Africa and the Middle East.
“It pushes agencies, clients and creatives to dig deep, put in the hours and craft their work with such skill and passion,” he says.
Summing up the intention of the theme, Jineil Kandasamy, Creative Director and Partner at Grid Worldwide, notes: “It is important to ensure a high standard for work across the industry and this will require nothing less than blood, sweat and tears.”
Entries for the 2023 Loeries opened in early March.
Look for transparency, check results of previous projects, and request an air-tight scope of partnership, advises industry expert.
AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.
More people also took advantage of deals to buy everyday items, rather than spending on big-ticket luxury goods.
Bath and body well-being brand creates a 3m-high candle and lights it in a busy Christmas shopping precinct to encourage people to ‘reset’.
Data from 2008 recession indicates that, in another recession, the amount spent on higher-priced Fair Trade goods may actually increase.
Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.
Tlali Taoana has experience in strategy, marketing and executive roles, and will expand the capabilities of the business.
AMC President flies the flag at the World Marketing Forum in Thailand, then welcomes Tunisia as the confederation’s 11th member.
It doesn’t always pay to advertise online. Consumers tend to view sponsored listings with suspicion and prefer to click on organic listings.
Organisations must harness the power of AI to free up their people to do what no robot can do – truly connect with customers.