
Ogilvy study says B2B is increasingly using influencer marketing
Influencer strategies are gaining prominence among business-to-business brands and outperforming brand-only marketing by 67%.
CUSTOMER ENGAGEMENT
By our News Team | 2022
Increasing sales is one way a company can grow profitability. Another is to enhance customer engagement to lower costs and boost loyalty.
Increased competition, unpredictability in supply chains and shifting consumer expectations all provide challenges for B2B businesses that are wanting to expand their revenue. This is according to Greg Gatherer, Account Manager at Liferay Africa, which is part of the international software development company.
However, a company’s profitability is not just defined by its sales. This is certainly one strategy, but there are many other strategies businesses can implement in order to increase profitability and increase customer engagement over their entire lifetime.
Photo by Olia Danilevich from Pexels
Gatherer says the following are among them:
Cutting customer service costs
By incorporating self-service into their digital tools instead of costly one-on-one customer support, businesses can improve customer service efficiency and minimise cost-to-serve. This can be done via digital channels such as chatbots and FAQs.
In addition to self-service helping businesses save money in support costs, it’s also become the way customers often want to be served. Self-service is not only a useful method for lowering customer service expenses, but is also a successful technique for engaging and interacting with clients.
Personalising digital experiences
Personalisation simplifies experiences. Help buyers to cut through the clutter by directing them to the resources and goods that are most relevant to their needs.
Use a modern e-commerce solution to engage with buyers by:
Streamlining purchasing processes
B2B transactions can be complicated and time-consuming, requiring several decision-makers and stakeholders, as well as lengthy approval processes and workflows.
By simplifying purchasing, sellers can improve the buying experience by:
This not only makes it easier for customers to purchase, but it also makes it faster for buyers to increase their order size.
Increasing customer lifetime value
Getting a new client can cost up to five times as much as getting an existing customer to make another transaction. Profitability will be achieved through repeat business. Extend the lifetime of customers by:
Influencer strategies are gaining prominence among business-to-business brands and outperforming brand-only marketing by 67%.
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.