
Marketers Association of Zimbabwe launches Teen Superbrand Awards
MAZ unveils teen awards event, research survey and logo design competition – all promoting effective engagement with youth audiences.
CUSTOMER ENGAGEMENT
By our News Team | 2022
Increasing sales is one way a company can grow profitability. Another is to enhance customer engagement to lower costs and boost loyalty.
Increased competition, unpredictability in supply chains and shifting consumer expectations all provide challenges for B2B businesses that are wanting to expand their revenue. This is according to Greg Gatherer, Account Manager at Liferay Africa, which is part of the international software development company.
However, a company’s profitability is not just defined by its sales. This is certainly one strategy, but there are many other strategies businesses can implement in order to increase profitability and increase customer engagement over their entire lifetime.
Photo by Olia Danilevich from Pexels
Gatherer says the following are among them:
Cutting customer service costs
By incorporating self-service into their digital tools instead of costly one-on-one customer support, businesses can improve customer service efficiency and minimise cost-to-serve. This can be done via digital channels such as chatbots and FAQs.
In addition to self-service helping businesses save money in support costs, it’s also become the way customers often want to be served. Self-service is not only a useful method for lowering customer service expenses, but is also a successful technique for engaging and interacting with clients.
Personalising digital experiences
Personalisation simplifies experiences. Help buyers to cut through the clutter by directing them to the resources and goods that are most relevant to their needs.
Use a modern e-commerce solution to engage with buyers by:
Streamlining purchasing processes
B2B transactions can be complicated and time-consuming, requiring several decision-makers and stakeholders, as well as lengthy approval processes and workflows.
By simplifying purchasing, sellers can improve the buying experience by:
This not only makes it easier for customers to purchase, but it also makes it faster for buyers to increase their order size.
Increasing customer lifetime value
Getting a new client can cost up to five times as much as getting an existing customer to make another transaction. Profitability will be achieved through repeat business. Extend the lifetime of customers by:
MAZ unveils teen awards event, research survey and logo design competition – all promoting effective engagement with youth audiences.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Boston Consulting Group study finds optimism over GenAI has risen markedly among marketing bosses, while concerns have dropped.
Public relations giant says it wants to provide more on-the-ground presence for its current and potential client base in Nigeria.
From 20 to 22 August 2025, the African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) will host their annual conferences at the prestigious Labadi Beach Hotel in Accra, Ghana.
Max Oliva ends long tenure at Spar group to become local CEO of the fast-food chain. He replaces another industry veteran, Greg Solomon.
The country’s ports are seeing substantially increased container throughput and land borders are busy. But there are concerns.
The African Marketing Confederation (AMC) Conference is heading to Accra, Ghana
Gathering told of sponsorship and leveraging opportunities available at three key industry events to take place in SA and Ghana.
Company says it wants to ‘accelerate’ three of its brands and believes it can tap into F1’s global platform to connect with new audiences
As African commercial aviation expands, Marketing 5.0 has a vital role to play in enhancing operational efficiencies and customer service.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.