More than 60% of global marketers optimistic about business in 2024
While marketers in many countries are worried about a recession, there is also optimism regarding the business climate and marketing budgets.
AFRICAN MARKETING NEWS
In-depth insights and thought leadership for Africa’s marketing professionals
By our News Team | 2023
Issue 3 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is available online via the AMC website and remains current until early December 2023.
Issue 3 2023 (and the 9th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa and around the world.
Issue 3 2023 of Strategic Marketing for Africa is now available online. Illustration via African Marketing Confederation
African sneakers get a foot in the door
Our cover story examines how African sneaker brands are showing some fancy footwork and taking market share from the big international sneaker names, both on the continent and abroad.
Cameroon’s Ayissi Williams, with his ICE Sneakers, is just one example of a bold and brand-savvy entrepreneur making his mark – or should that be footprint? Similar brands are entering the fray from Kenya, Nigeria, Ethiopia and South Africa.
Marketing conference in the spotlight
In this issue there is also an in-depth focus on the 2nd Annual African Marketing Confederation Conference, which was held in Uganda in September.
Pan-African marketers and international guests gathered in Entebbe to hear a stellar lineup of experts explore the continent’s still largely untapped marketing potential.
Is newsjacking a sound marketing tactic?
And we examine the art of newsjacking as a marketing tactic. It is increasingly coming to the fore due to the immediacy of social media and the 24-hour news cycle.
There are many benefits to be gained if done well, but you can’t ignore the possible pitfalls.
Marketing’s key role in AfCFTA
Offering more upsides and even fewer downside – if implemented correctly – is the African Continental Free Trade Area (AfCFTA). It is a good news story of unity and positivity, which should be promote within Africa and abroad.
We examine the potential benefits for marketers and the role that marketing can play in making AfCFTA work.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC).
Read it online here. A print edition of the magazine is also available.
Recommendations to help media buyers optimise programmatic investments
US industry body warns marketers to be vigilant as programmatic media is ‘complex’ and ‘can be non-transparent’.
Real global advertising spend will likely only rise by 2.5% next year
Dentsu says big events like the Euro 2024 soccer finals and US presidential election will help to push up spending.
How to choose an SEO agency that will deliver the right results
Look for transparency, check results of previous projects, and request an air-tight scope of partnership, advises industry expert.
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SA consumers shopped around more and spent less on Black Friday
More people also took advantage of deals to buy everyday items, rather than spending on big-ticket luxury goods.
Giant scented candle helps stressed holiday shoppers to unwind
Bath and body well-being brand creates a 3m-high candle and lights it in a busy Christmas shopping precinct to encourage people to ‘reset’.
Corporate social responsibility credentials could help maintain sales
Data from 2008 recession indicates that, in another recession, the amount spent on higher-priced Fair Trade goods may actually increase.
‘Best Global Brands Report 2023’ finds that brand growth is slowing
Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.
Grey announces appointment of new President of its South African operation
Tlali Taoana has experience in strategy, marketing and executive roles, and will expand the capabilities of the business.
African Marketing Confederation struts its stuff on the global stage
AMC President flies the flag at the World Marketing Forum in Thailand, then welcomes Tunisia as the confederation’s 11th member.