
Le Club Marketing Avis+ Joins The African Marketing Confederation
Le Club Marketing Avis+ joins the African Marketing Confederation as its first Associate Member, strengthening pan-regional collaboration and marketing leadership across Africa.
E-COMMERCE
By our News Team | 2023
E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.
An increasingly tough operating environment for global e-commerce and technology companies continues unabated, with e-commerce giant Amazon announcing this week that it is laying off a further 9,000 workers.
This is in addition to the 18,000 people being made redundant in a process that started late last year. Warehouses and facilities in certain countries have also been closed.
An Amazon distribution facility in Germany. Photo credit: Blu-news.org via Wikimedia Commons
The company said the latest cuts would fall mostly in its cloud services, advertising and Twitch livestreaming units. Twitch is an interactive livestreaming service for content such as gaming, entertainment, sports and music.
Andy Jassy, CEO of Amazon, said in a letter to workers that the company had added a substantial amount of staff in the past few years, but the uncertain economy has forced it to choose cost and headcount cuts. Amazon employs more than 1.5-million people worldwide.
Cutting back on expenses everywhere
“The company has been systematically cutting back on expenses across the business, announcing earlier this month that it was pausing the construction on part of its second headquarters in Alexandria, Virginia. Amazon has also been slowing down the global expansion of its network of distribution centres, warehouses and other facilities since at least 2022, in some cases scrapping planned projects entirely,” the London-based The Guardian newspaper reported.
Recently Meta – which owns Facebook, Instagram and WhatsApp – also announced more job cuts. Founder and CEO, Mark Zuckerberg, said a further 10,000 positions would be made redundant this year, in addition to the 11,000 redundancies implemented in November 2022.
Amazon has also apparently delayed its South African marketplace launch until late 2023 and put its Nigerian market entry on hold until further notice.
Amazon’s entry is long-awaited by consumers and marketers in these two key African markets, although there has also been concern at the potential impact this may have on homegrown e-commerce players such as Takealot and Jumia.

Le Club Marketing Avis+ joins the African Marketing Confederation as its first Associate Member, strengthening pan-regional collaboration and marketing leadership across Africa.

The recent G.O.A.T. Marketers’ Fireplace event organised by the Uganda Marketers Society did more than just celebrate excellence.

Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.

Study finds that firms cannot credibly signal their product quality simply through different social media marketing spending levels.

Tiger Brands retains its iconic roaring tiger emblem, but with a more modern geometric representation and an updated font.

La Confédération se réjouit de la représentation accrue des pays francophones, alors qu’elle s’efforce de devenir une organisation véritablement panafricaine.

Confederation thrilled to have greater representation from Francophone countries as it strives to be a truly Africa-wide organisation.

Six-country study finds that younger, more optimistic, consumers will drive a retail revolution across the continent.

Choice Hotels International is opening three Kenyan properties in early 2026 and plans at least 15 more in sub-Saharan Africa.

Collaboration will use the agency’s marketing capabilities to support meaningful social impact around cardiovascular diseases.

A new production line near Nairobi will produce the Orbit chewing gum brand for SSA and the Extra brand for Arabic-speaking markets.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.