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‘Top Global Consumer Trends’ report for 2026 identifies four trends that highlight crucial shifts in consumer behaviour.
SUPPLY CHAIN
By our News Team | 2021
Companies need to become more resilient in their supply chain strategies but without sacrificing cost-effectiveness, warn experts.
The Covid-19 crisis has been a wake-up call for supply chain professionals, on whom marketing teams are often so dependant.
According to a study by the Boston Consulting Group (BCG), for years, companies have focused on eliminating redundancy in sourcing to reduce fixed costs and promote efficiency. Greater efficiency, however, came at the expense of diminished flexibility and effectiveness – a tradeoff the pandemic-induced supply chain disruptions have made painfully clear.
And the disruptions are not yet over. BCG predicts that as the global economy emerges from the pandemic, supply chains will continue to face severe challenges:
“In the face of such challenges, many companies struggle to optimise supply chains from end to end, leading to major impact on value delivery. To address these issues, companies need to become more resilient without sacrificing cost-effectiveness,” the study states.
“A resilient supply chain allows companies to be responsive to customer needs and maintain high service levels while also keeping net working capital and costs under control.”
Three pillars to absorb supply chain shocks
BCG says three pillars should support a company’s efforts to absorb supply chain shocks: Redesigning the global network; Setting new parameters for supply chain buffers; and Proactively managing suppliers. Examining these in more detail:
Redesigning the Global Network. A resilient network for supply, manufacturing and distribution achieves flexibility through selective applications of redundancy, such as dual sourcing.
Other approaches include ‘near-shoring’ (as opposed to ‘offshoring’) to reduce dependence on complex global logistics and vertical integration to bring manufacturing for critical components in-house. A comprehensive risk assessment can provide the basis for determining how to balance flexibility, efficiency and effectiveness when redesigning a global network.
Setting New Parameters for Supply Chain Buffers. To promote resilience, a company needs to develop an effective multi-echelon inventory strategy, which typically leads to new inventory targets in the supply chain’s high-volatility nodes.
In addition, companies should evaluate resetting their capacity utilisation targets and identify triggers that signal when to add capacity, or activate ready-to-use capacity based on utilisation trends.
It is also essential to align order fulfilment strategies (whether “make to order” or “make to stock”) to customer needs.
To gain visibility into the reliability of suppliers, they monitor traditional KPIs such as “on time, in full” and other risk KPIs such as credit ratings and geographic concentration. They also require suppliers to share relevant information on a periodic basis.
“Companies that succeed in establishing real-world resilience will be rewarded with smoother supply operations in the face of both normal volatility and severe disruptions,” the study’s authors emphasise.

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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.