
Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
INTERNATIONAL TRADE
By our African Marketing Confederation News Team | 2025
Three-day business forum in Harare hailed as a groundbreaking initiative to deepen economic and trade ties.
A new era of international trade between Zimbabwe and the European Union may be on the horizon as the inaugural EU-Zimbabwe Business Forum winds up in Harare on Thursday (22 May 2025).
Photo via X
The three-day forum attracted 60-plus EU companies interested in doing business with Zimbabwe in areas such as logistics, financial services, agriculture, mining and vocational skills development. The companies represent 12 EU member states – among them France, Germany, Austria, Finland, Poland, the Netherlands and Italy.
Comments the ‘Bulls n Bears Zimbabwe’ business newsletter: “The forum presents a timely platform to highlight this potential and foster deeper business ties between the EU and Zimbabwe, unlocking new opportunities for growth and cooperation.
“[It] underlines the potential for a stronger and progressive partnership between Zimbabwe and the EU and mutual dedication to driving inclusive and sustainable economic growth.”
The EU Ambassador to Zimbabwe, Jobst Von Kirchmann, called the forum a groundbreaking initiative aimed at deepening economic ties.
Try to unlock the potential which is here
“We would like to hit the US$1-billion mark in terms of trade and investment with Zimbabwe, I think that’s based on the idea that we work together and try to unlock the potential which is there.
“Our main goal with this platform is to elevate our trade relationship and, for the first time, bring EU firms to Zimbabwean shores to strengthen our relationships,” the ambassador said.
Zimbabwe’s Permanent Secretary for Foreign Affairs and International Trade, Ambassador Albert Chimbindi, welcomed the initiative as a clear signal of mutual interest and commitment.
“It is indeed very encouraging that we are talking of two parties who have charted a new course of partnership in trade. We are poised for a new era of trade partnership,” he said.
The EU and Zimbabwe have a trade agreement that allows Zimbabwean companies to export duty-free and tariff-free to EU member states.

‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.

UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.

Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.

Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.

Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.

Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.

Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.

Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.

The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.

Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.

Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.