Marketing Society of Rwanda joins the African Marketing Confederation
Its aims include developing professional standards and creating opportunities for Rwandan marketers to learn and network.
EXECUTIVE APPOINTMENTS
Ogilvy Africa appoints senior exec to head operations in Tanzania
By our News Team | 2022
New appointee brings a wealth or experience gained in African and Middle Eastern countries providing digital, ATL and BTL strategies.
Leading brand communications network, Ogilvy Africa, has announced the appointment of Vicky Taoussanis as Managing Partner. In this role, she will take charge as country head for Ogilvy Africa in Tanzania.
Taoussanis will be responsible for managing operations and driving the group’s growth ambitions in the market – including the agency brands Scanad and JWT, which are under Ogilvy Africa’s management in Tanzania.
Photo by Pixabay via Pexels
“We are very pleased to welcome Vicky to the Ogilvy family. Her wealth of cross-border and cross-disciplinary experiences makes her a stand-out leader in the market. Her mandate is to partner our clients in building business successes and developing local talent into future leaders for the industry,” said Vikas Mehta, CEO of Ogilvy Africa.
Taoussanis joins Ogilvy from Promidea in Johannesburg, where she spent two years looking after the Middle East and Africa region (MEA).
Led an expansion into GCC countries
She was brought into the company to expand the business into the region. The expansion started in the GCC (Gulf Cooperation Council) countries, with the first office opening in Dubai. This was followed by openings in South Africa, Nigeria and Kenya.
On her new appointment, Taoussanis says: “Africa is home to great talent, an abundance of opportunities, an array of growth and unexplored developments – which, given the right blueprint, can surpass any challenge and bring things to fruition. Africa is my passion and a hub for clients and brands to excel [and for] agencies to make their mark by driving innovation and crafting a difference.
“I am excited to embark on this journey with Ogilvy Africa – a colossus agency network whose talent, shared values, inclusive culture and distinctive positioning bring world-class services and platforms to our partners.”
SA tourism destination marketing campaign brings back Trevor Noah
Latest campaign aims to boost international arrivals while highlighting tourism’s contribution to South Africa’s economy and job creation.
Changan auto brand enters Ethiopian market with first dealership
Fast-growing middle class and promotion of electric vehicle adoption presents ‘substantial growth opportunities’ for Chinese brand.
MAZ’s 2026 Marketing Week engages local marketers on key topics
Week of activities and events creates opportunities for networking, knowledge sharing and hearing insights from industry experts.
Memorable visuals in ads are more likely to lead to purchase – study
Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.
Underperforming Port of Cape Town seeks a private sector boost
Cape Town’s port must be a competitive advantage rather than a bottleneck that constrains trade, investment and supply chains.
H&M makes senior leadership appointment for South African market
Experienced retail executive Ricardo Valente Da Conceicao returns to Africa as GM, bringing expertise gained in various overseas markets.
Turkish supermarket group BIM hits 1,000-store landmark in Morocco
Local consumers are proving receptive to BIM’s private-label goods and hard-discount model as they struggle with inflationary pressure.
Current issue of AMC magazine brings critical insights for marketers
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.
Visit Rwanda announces partnership with Aston Villa Football Club
Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.
Africa declares a new standard for its communications profession
For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.
