Digital Marketing
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EXECUTIVE APPOINTMENTS
Ogilvy Africa appoints senior exec to head operations in Tanzania
By our News Team | 2022
New appointee brings a wealth or experience gained in African and Middle Eastern countries providing digital, ATL and BTL strategies.
Leading brand communications network, Ogilvy Africa, has announced the appointment of Vicky Taoussanis as Managing Partner. In this role, she will take charge as country head for Ogilvy Africa in Tanzania.
Taoussanis will be responsible for managing operations and driving the group’s growth ambitions in the market – including the agency brands Scanad and JWT, which are under Ogilvy Africa’s management in Tanzania.
Photo by Pixabay via Pexels
“We are very pleased to welcome Vicky to the Ogilvy family. Her wealth of cross-border and cross-disciplinary experiences makes her a stand-out leader in the market. Her mandate is to partner our clients in building business successes and developing local talent into future leaders for the industry,” said Vikas Mehta, CEO of Ogilvy Africa.
Taoussanis joins Ogilvy from Promidea in Johannesburg, where she spent two years looking after the Middle East and Africa region (MEA).
Led an expansion into GCC countries
She was brought into the company to expand the business into the region. The expansion started in the GCC (Gulf Cooperation Council) countries, with the first office opening in Dubai. This was followed by openings in South Africa, Nigeria and Kenya.
On her new appointment, Taoussanis says: “Africa is home to great talent, an abundance of opportunities, an array of growth and unexplored developments – which, given the right blueprint, can surpass any challenge and bring things to fruition. Africa is my passion and a hub for clients and brands to excel [and for] agencies to make their mark by driving innovation and crafting a difference.
“I am excited to embark on this journey with Ogilvy Africa – a colossus agency network whose talent, shared values, inclusive culture and distinctive positioning bring world-class services and platforms to our partners.”
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