
Competition watchdog in the UK warns of negative AI consequences
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
EXECUTIVE APPOINTMENTS
By our News Team | 2022
New appointee brings a wealth or experience gained in African and Middle Eastern countries providing digital, ATL and BTL strategies.
Leading brand communications network, Ogilvy Africa, has announced the appointment of Vicky Taoussanis as Managing Partner. In this role, she will take charge as country head for Ogilvy Africa in Tanzania.
Taoussanis will be responsible for managing operations and driving the group’s growth ambitions in the market – including the agency brands Scanad and JWT, which are under Ogilvy Africa’s management in Tanzania.
Photo by Pixabay via Pexels
“We are very pleased to welcome Vicky to the Ogilvy family. Her wealth of cross-border and cross-disciplinary experiences makes her a stand-out leader in the market. Her mandate is to partner our clients in building business successes and developing local talent into future leaders for the industry,” said Vikas Mehta, CEO of Ogilvy Africa.
Taoussanis joins Ogilvy from Promidea in Johannesburg, where she spent two years looking after the Middle East and Africa region (MEA).
Led an expansion into GCC countries
She was brought into the company to expand the business into the region. The expansion started in the GCC (Gulf Cooperation Council) countries, with the first office opening in Dubai. This was followed by openings in South Africa, Nigeria and Kenya.
On her new appointment, Taoussanis says: “Africa is home to great talent, an abundance of opportunities, an array of growth and unexplored developments – which, given the right blueprint, can surpass any challenge and bring things to fruition. Africa is my passion and a hub for clients and brands to excel [and for] agencies to make their mark by driving innovation and crafting a difference.
“I am excited to embark on this journey with Ogilvy Africa – a colossus agency network whose talent, shared values, inclusive culture and distinctive positioning bring world-class services and platforms to our partners.”
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.