Creative Awards
The campaign theme for this year’s awards, marking the 45th time it has been held, is ‘Blood, Sweat and Tears’.
EXECUTIVE APPOINTMENTS
FMCG giant Tiger Brands appoints a new Chief Marketing Officer
By our News Team | 2022
Zayd Abrahams joins from banking group FNB, where he currently leads marketing for the Personal Banking and Private Banking segments.
Tiger Brands – the Africa-focused FMCG company that produces well-known products such as Jungle Oats, Koo canned foods and Tastic Rice – has announced the appointment of a new Chief Marketing and Strategy Officer.
Zayd Abrahams takes up his role from 1 January 2023, reporting to Tiger Brands CEO, Noel Doyle.
Abrahams joins from banking group FNB, where he currently leads the Personal Banking and Private Banking segments’ marketing function
Photo courtesy of Tiger Brands
He has extensive experience in the fast-moving consumer goods sector and brings to Tiger Brands broad commercial, marketing, strategy and business leadership experience gained in global, local and regional roles across sub-Saharan Africa, Europe, the Middle East, the UK and Turkey.
Among the organisations he has worked for previously are Tiger Brands, Unilever, L’Oréal, Coca-Cola and MTN Group.
“Zayd has a proven track record for delivering results, driving business, brand and category growth, developing strategy from insights to execution, and getting teams behind implementation through collaboration with others, and purpose-driven leadership.
“Zayd will help energise and grow our portfolio of iconic brands and use his extensive experience towards the development and execution of the Tiger Brands group-wide business strategy,” says Doyle.
Chief Growth Officer – Rest of Africa appointment
Meanwhile, the company has also announced another senior Africa-focused appointment: that of Kenyan-born Polycarp Igathe as Chief Growth Officer – Rest of Africa.
Igathe is a former Tiger Brands employee who served as Managing Director of its East Africa business prior to his departure to join British petroleum company, Vivo Energy.
He takes up his new role from 1 December 2022 and brings to Tiger Brands strong commercial capability, as well as marketing, sales, strategy and business leadership experience through multi-geography leadership roles across Africa.
He has occupied roles at leading companies including Coca-Cola, Kenya Breweries, Haco Industries Limited and Equity Bank. He also held the position of Deputy Governor of Nairobi.
“I look forward to the diverse set of capabilities and knowledge of the continent that Polycarp will bring to driving the execution of our ambitious growth strategy for the Rest of Africa business, and his broader contribution to the development and execution of the Tiger Brands business strategy,” says Doyle.
Tiger Brands’ core business is the manufacture, marketing and distribution of everyday branded food and beverages, predominantly in South Africa but with a growing presence in other African markets. Many of the brands in its portfolio hold number one or number two positions in market share and equity in their respective categories.
Logos
The new identity debuts in Africa next year and ‘pays homage to the brand’s rich heritage while taking a big leap toward the future’.
Retail Strategy
There is a rise in demand for clothing adapted to the needs of disabled consumers. But online retailers must give the process more thought.
The Internet
Marketers must base their strategy decisions on digital facts, not commonly held beliefs. Here are a few such myths that have been debunked.
Marketing Knowledge
Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’
Social Media
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.
Social Media
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
Supply Chain
Businesses can make more accurate predictions about demand, optimise their operations and make better decisions about inventory management.
AMC News
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Content Marketing
Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?
Digital Marketing
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.