Conference

Final countdown to AMC’s thought-leadership extravaganza in Accra

By our African Marketing Confederation News Team | 2025

The conference, now in its fourth year, has attracted the continent’s most influential marketing leaders, innovators and decision-makers.

The countdown is almost over! The eyes of Africa’s marketing community turn to Accra in Ghana on Wednesday (20 August 2025) as the African Marketing Confederation (AMC) hosts its annual conference.

Photo: Asiama Junior from Pexels

The gathering, now in its fourth year, has attracted the continent’s most influential marketing leaders, innovators and decision-makers, as well as a number of delegates and top speakers from other parts of the world – including the UK, Germany and Bangladesh.

“This year’s programme is designed to inspire, challenge and connect – with sessions led by trailblazers shaping the future of marketing,” says AMC President, Helen McIntee-Carlisle.

The theme of the 2025 gathering is ‘Thriving in Africa’s Evolving Markets: Trust, Trends and Technology’. The focus areas are:

 

  1. Trust: Building brand trust to ensure long-term customer loyalty and business resilience in an era of heightened consumer awareness.

 

  1. Trends: Adapting to market dynamics, cultural shifts, and evolving consumer preferences to stay competitive.

 

  1. Technology: Leveraging digital innovation and AI-driven solutions for new opportunities in consumer engagement and growth.

“This year’s conference will focus on the emerging trends, technologies and strategies shaping the future of marketing in Africa,” McIntee explains. “As markets evolve, marketers must adapt to rapid digital transformation, shifting consumer behaviours and economic changes.

“2025 AMC Conference attendees can look forward to compelling insights and dynamic conversations led by influential voices shaping Africa’s marketing future.”

Top-level speakers for 2025

Among the speakers in Accra is Charles Murito, who is Regional Director, Sub Saharan Africa at Google. His topic is ‘Contributing to Africa’s Growth Through Digital Transformation’.

Also taking to the podium are FMCG experts Chris Wulff-Caesar, MD of Unilever Ghana, and Girish Sharma, MD of Guinness Nigeria. Sharma’s topic is ‘Championing Purpose-led Brands Across Africa’, while Wulff-Caesar will talk on ‘Driving Bold Brands and Impactful Growth in Ghana’s Dynamic Market’.

Other top speakers include: Professor Robert Ebo Hinson, prominent Ghanaian marketing academic and marketing thought leader; Matongo Matamwandi, CEO of the Zambia Tourism Agency; Dr Elaine Van Wyk, Chief Marketing Officer at the UXi Group; and Professor Ferhat Anwar, President of the World Marketing Council.

Celebrating the convergence of marketing and ICT in Africa

The marketing conference is being held alongside that of the annual Technology Information Confederation Africa (TICON Africa) Conference. The hosts are the Chartered Institute of Marketing, Ghana (CIMG) and the Institute of ICT Professionals, Ghana (IIPGH).

The venue for both gatherings is the Labadi Beach Hotel in Accra. The conferences run from 20-22 August.

You can find out more about the AMC Conference 2025 here and the 2025 TICON Africa Conference here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.