Africa’s economic reset requires moving from ambition to execution
The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.
A.M.C. NEWS
First marketers achieve prestigious Chartered Marketer (Africa) designation
By our African Marketing Confederation News Team | 2024
Two professionals complete the groundbreaking and rigorous process to achieve Certificate of Chartered Marketer (Africa) Status.
It was a proud moment for the African Marketing Confederation when its first group of candidates recently achieved their Chartered Marketer (Africa) designation.
Two marketing professionals – Kugandrie Govender and Tanya James – completed the rigorous process to achieve the Certificate of Chartered Marketer (Africa) Status. Both operate their own marketing consultancies.
They received their certificates and CM(A) pins at an Awards Breakfast hosted by the President of the AMC, Helen McIntee. Also present were family, senior AMC office bearers, and members of faculty who helped guide and mentor Govender and James through the inaugural CM(A) certification process.
AMC President, Helen McIntee (centre) with Tanya James (left) and Kugandrie Govender. Photo: AMC
Speaking during the Awards Breakfast, McIntee commended and congratulated the pair on achieving prestigious CM(A) status, which is the pinnacle of the AMC’s education offering to its members.
“The CM(A) credential is only awarded to top marketers who prove that they are among the most knowledgeable, highly qualified and accomplished professionals on the continent. I have no doubt that the Chartered Marketer (Africa) status will assist you going forward. It is up to us to emphasise the diversity of Africa to the outside world,” McIntee said.
“I also thank the AMC team for their support in making our dream of the CM(A) a reality”.
Support and guidance of AMC acknowledged
In response, both recipients paid tribute to the AMC team for the support and guidance they received, and pledged to support future candidates in their quests to achieve CM(A) status. They had also been able to learn from each other and become firm friends in the process.
Govender said she believed achieving the CM(A) designation would open up new opportunities for her business on the African continent.
“It has helped me to understand the intricacies of African markets and makes me feel more confident. The CM(A) adds gravitas and puts a solid designation behind my conversations. I highly recommend it to other marketers,” she stated.
According to James, the Chartered Marketer (Africa) process has assisted in her professional development and expanded her horizons about opportunities in Africa.
“I have learned so much already. Getting a degree is one thing, but going through this process really got my creative juices going. The CM(A) journey was exciting and we received amazing support.”
The Chartered Marketer (Africa) is the first Pan-African professional marketing designation awarded to senior marketers in recognition of their marketing experiences and skills.
The programme is unique, the application process is rigorous and of the highest quality, peer reviewed, and culminates in the submission of a white paper or case study at the highest level.
You can find out more about the CM(A) here.
Momentum Group appoints chief marketing and communications officer
Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.
AI and algorithm-led engagement among the challenges facing marketers
AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.
Absa bank launches pan-African campaign with athlete Eliud Kipchoge
The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.
How traditional trade is being reimagined, but remains ‘traditional’
Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.
How luxury brands become a source of meaningfulness for employees
Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful
Redefining honesty in a crisis: Why truth alone is not enough
Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.
Lesotho bank’s culturally intelligent campaign beats bigger rivals
In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Global study of marketers and agencies is coming to Kenya for first time
CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.
Huge African and Caribbean trade potential can be unlocked, study finds
Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.