A.M.C. NEWS

First marketers achieve prestigious Chartered Marketer (Africa) designation

By our African Marketing Confederation News Team | 2024

Two professionals complete the groundbreaking and rigorous process to achieve Certificate of Chartered Marketer (Africa) Status.

It was a proud moment for the African Marketing Confederation when its first group of candidates recently achieved their Chartered Marketer (Africa) designation. 

 

Two marketing professionals – Kugandrie Govender and Tanya James – completed the rigorous process to achieve the Certificate of Chartered Marketer (Africa) Status. Both operate their own marketing consultancies. 

 

They received their certificates and CM(A) pins at an Awards Breakfast hosted by the President of the AMC, Helen McIntee. Also present were family, senior AMC office bearers, and members of faculty who helped guide and mentor Govender and James through the inaugural CM(A) certification process. 

AMC President, Helen McIntee (centre) with Tanya James (left) and Kugandrie Govender. Photo: AMC

 

Speaking during the Awards Breakfast, McIntee commended and congratulated the pair on achieving prestigious CM(A) status, which is the pinnacle of the AMC’s education offering to its members.  

 

“The CM(A) credential is only awarded to top marketers who prove that they are among the most knowledgeable, highly qualified and accomplished professionals on the continent. I have no doubt that the Chartered Marketer (Africa) status will assist you going forward. It is up to us to emphasise the diversity of Africa to the outside world,” McIntee said.  

 

“I also thank the AMC team for their support in making our dream of the CM(A) a reality”. 

 

Support and guidance of AMC acknowledged 

 

In response, both recipients paid tribute to the AMC team for the support and guidance they received, and pledged to support future candidates in their quests to achieve CM(A) status. They had also been able to learn from each other and become firm friends in the process. 

 

Govender said she believed achieving the CM(A) designation would open up new opportunities for her business on the African continent.  

 

“It has helped me to understand the intricacies of African markets and makes me feel more confident. The CM(A) adds gravitas and puts a solid designation behind my conversations. I highly recommend it to other marketers,” she stated. 

 

According to James, the Chartered Marketer (Africa) process has assisted in her professional development and expanded her horizons about opportunities in Africa. 

 

“I have learned so much already. Getting a degree is one thing, but going through this process really got my creative juices going. The CM(A) journey was exciting and we received amazing support.” 

 

The Chartered Marketer (Africa) is the first Pan-African professional marketing designation awarded to senior marketers in recognition of their marketing experiences and skills.  

 

The programme is unique, the application process is rigorous and of the highest quality, peer reviewed, and culminates in the submission of a white paper or case study at the highest level. 

 

You can find out more about the CM(A) here. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.