
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
BUSINESS STRATEGY
By our African Marketing Confederation News Team | 2024
Seasoned business executive Polycarp Igathe takes over as Managing Director of Tiger Brands International.
Tiger Brands International has announced the appointment of Polycarp Igathe as its Managing Director. He is a seasoned business executive with 28 years of experience in commercial and operations management, strategy, and M&A integration.
Photo: Tiger Brands
Igathe has successfully served at senior level in several blue-chip organisations on the African continent. He has also held senior government roles.
According to a statement released by Tiger Brands International, Igathe has comprehensive insight into the competitive sub-Saharan Africa trading environment.
“As Tiger Brands’ Chief Growth Officer – Rest of Africa, a role he was appointed to in January 2022, the Tiger Brands International division has recorded a stellar growth trajectory,” the statement says.
Igathe is one of six managing director appointments announced by South African-based FMCG company Tiger Brands to head up the company’s newly organised business units.
The FMCG giant has simplified its organisational structure into six business units, all reporting to the CEO. They are Bakeries; Grains; Culinary; Snacks, Treats & Beverages; Home and Personal Care (HPC) & Baby; and Tiger Brands International.
Footprint on the continent stretches across 25 countries
Tiger Brands is one of Africa’s largest listed manufacturers of fast-moving consumer goods. Its footprint on the continent stretches across 25 countries, with five priority markets – Cameroon, Mozambique, Zambia, Zimbabwe and Nigeria. The growth strategy in these regions is driven by Tiger Brands International.
“The [Tiger Brands International] team also drives exciting growth opportunities across the world through its Exports business, focusing on bringing 154 quality brands and products within 21 categories to consumers in 55 countries around the world,” the company says on its website.
Igathe has held senior management roles at Coca-Cola SABCO Kenya. For Tiger Brands, he served as Regional Managing Director: East Africa from 2008 to 2013. Other notable roles include Deputy Governor of Nairobi City; Managing Director at Equity Bank Kenya; Executive Vice President of Sales and Marketing at Vivo Energy in Africa; and Group Chief Commercial Officer at Equity Bank Holdings Limited.
He has served as non-executive chairman and non-executive director for various industry bodies. These include being Chairman of the Kenya Anti-Counterfeit Agency (KACA), and Chairman of the Kenya Association of Manufacturers (KAM).
The other new Tiger Brands appointments are: Quinton Swart as Managing Director: Bakeries; Liezel Holmes as Managing Director: Grains; Dumo Mfini as Managing Director: Culinary; Grant Pereira as Managing Director: Snacks & Treats and Beverages; and Ismail Nanabhay as Managing Director: HPC (Home and Personal Care) and Baby.
In December 2023, Tiger Brands CEO, Tjaart Kruger, announced that the company would “prioritise the implementation of a new operating model to enable sustainable growth, restore focus into the operations and enable agile decision-making”.
Its well-known brands include Koo, Fattis and Monis, Jungle Oats, Enterprise, All Gold, Purity, Oros, Ingrams, Doom and Tastic Rice.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.
Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
IMM Institute’s glamorous gala dinner and excellence awards evening in March promises to be a highlight on the local calendar.
Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.
Decision in 2023 to discontinue operations in its homecare and skin-cleansing categories helps local subsidiary’s performance in 2024.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.