DIGITAL MARKETING

German digital agency set to open office in Cape Town next month

By our African Marketing Confederation News Team | 2024

Creative agency is on an international expansion drive and sees the city’s strong talent pool and lower cost base as a strategic benefit.

Fraser, the German-based digital creative agency, is opening an office in Cape Town in February as it continues an internationalisation strategy. 

Photo Credit: Pixabay. Pexels

It has already established an office in Zurich, Switzerland after winning UBS, the multinational investment bank and financial services company, as a client. The Swiss branch of the creative agency opened in July 2023. 

 

Fraser says it is starting with four employees in Cape Town and plans to quickly expand the team to a total of 10 employees. The main areas of expertise offered to digital marketing clients will be production of campaign adaptations and formats; performance marketing; and social media. 

 

According to a statement published on its website, the creative agency intends to adapt its cost structure to current market developments and customer expectations. 

 

Lower costs than in Europe

 

It is well known that personnel costs in Africa are significantly lower than in major European cities. Fraser, therefore, also wants to offer its services to other European brands, service providers and agencies. It says initial talks have already taken place. 

 

“With the new office in Cape Town, we are significantly increasing the cost efficiency of our services and gaining valuable access to the highly qualified local talent in the creative hub of South Africa,” says CEO Benjamin Baumann. 

 

“We have already had very good experiences with local freelancers in the past and have now also been able to attract some talent from established agencies in South Africa.  

 

“In addition, Cape Town has an excellent fintech scene, from which we [and] our financial clients such as UBS and Commerzbank benefit. The favourable time zone also ensures seamless cooperation with our locations in Europe.” 

 

Fraser opened its doors as a digital creative agency in Berlin, Germany in 2018. Its client base includes Mercedes-Benz AMG, Porsche, Bosch, Sports Illustrated and Smart. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.