Grey announces appointment of new President of its South African operation

Grey South Africa was the number one mid-size agency in the most recent Loeries Official Rankings, Africa and Middle East.

Taoana will work closely with the local management team and Grey Group’s international president, Nirvik Singh, to drive the overall strategic growth for clients and the studio, as well as focus on expanding the capabilities of the business.

According to a media statement issued by Grey, Taoana’s 18-year career has straddled diverse roles in major agencies, start-up and scale-up environments, global consultancies, and corporates. 

Strategic planning and executive roles

This includes senior roles in strategic planning at TBWA, Interbrand Africa, The Jupiter Drawing Room and Metropolitan Republic. Chief strategy officer and Exco member at Ogilvy Africa and managing partner at Ogilvy Consulting. He then assumed the role of Head of Digital, Integrated Marketing and Special Projects at Multichoice Group, before joining Ikhokha.

His client experience across multiple industries includes working with major businesses such as the Coca-Cola Company, Barclays, Nando’s, BMW, Microsoft and Unilever.

“Grey is a highly regarded, creative powerhouse and I’m incredibly energised by the opportunity to partner with our fantastic clients and lead the talented Grey South Africa team. I look forward to delivering on growth and work that has a meaningful impact,” says Taoana.

Adds Grey’s Nirvik Singh: “Tlali brings a tremendous track record of success, and we welcome him as the president of Grey South Africa.

“He is a dynamic, results-oriented leader and is highly knowledgeable about pan-African brand communications and the ambition of African businesses. I am confident he will successfully ignite growth for our clients, leverage Grey’s borderless creativity, and deliver on our rich history of famously effective work.”