IAB calls for industry participation in ‘Online AdSpend Report’

By our African Marketing Confederation News Team | 2024

Annual report is vital as it measures the year-on-year state of online advertising in South Africa, IAB SA says.

The International Advertising Bureau of South Africa (IAB SA) has released a call for participation in its ‘2024Online AdSpend Report. Since 2012, the IAB SA has published its Internet Advertising Revenue Report, which is compiled by PwC and more commonly known as the Online AdSpend Report.

Photo by RDNE Stock project from Pexels


It aims to provide the digital media and marketing industry with accurate and reliable data about the digital investment landscape in the country.  


In 2024, the IAB SA once again calls on industry stakeholders to participate by completing an anonymised short online survey, the results of which will be aggregated to quantify the scope of internet revenues based on actual figures.  


“The industry’s input for the annual report is vital as we get to measure year-on-year what the state of online advertising is in South Africa,” says Razia Pillay, CEO at IAB SA. 


Local version of a global IAB research project 


“IAB across the globe provides such a report in partnership with PwC, and we are looking forward to seeing the insights from the South African market. 


“The IAB South Africa has chosen to place a focus on generative AI in 2024. And while the 2023 report touched on new digital innovations and technology, such as the metaverse and applications of AI, we are still optimising the current advertising landscape,” Pillay adds.  

“There are exciting opportunities to leverage, as we see an uptake in AI capabilities in the years to come. Together, we can benchmark online adspend on an annual basis, so we urge agencies to contribute.”  


Those interested in participating are encouraged to attend the national online workshop on Monday, 18 March at 10am. This will provide further context around the survey and how it supports the wider agenda of the advertising and marketing industries.  

Individuals can register for the IAB SA / PwC ‘Internet Advertising Revenue Report’ Workshop here.  

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.