
World Marketing Council takes its first steps on the global stage
First Vice President outlines vision to champion professional excellence, ethical practice and innovation in marketing worldwide.
ECONOMY
By our African Marketing Confederation News Team | 2025
But the study by the Ghana Statistical Service emphasises that the informal economy contributes only 27.4% to national GDP.
Ghana’s informal sector employs nearly 80% of the country’s workforce but contributes only 27% of GDP – emphasising a worrying productivity gap. This is according to the newly released ‘National Report on Productivity, Employment and Growth’ from the Ghana Statistical Service.
The report notes that, despite providing a livelihood for most workers, the informal sector is beset by low productivity, underemployment and stagnant wages. These are a significant barrier to economic growth.
“By this, 80% of Ghana’s workforce found in the informal sector contribute less to the GDP, compared to the remaining 20% operating in the formal economy,” comments the online news website My Joy Online.
An informal fish seller in Ghana. Photo: Sir Amugi, Wikimedia Commons
“The report pointed out that informal employment has remained highly pervasive in Ghana, with no substantial reduction over the past decades.”
According to the Ghana Statistical Service, labour productivity grew by an average of 3.2% annually between 1991 and 2019, with key gains concentrated in capital-intensive sectors such as mining and finance.
Report reflects slow industrial expansion
The manufacturing sector recorded a 14% productivity increase between 2013 and 2022, yet employment grew by only 2.5% in the same period, reflecting slow industrial expansion.
Similarly, the mining sector saw high productivity growth but little job creation, highlighting Ghana’s reliance on industries that do not generate widespread employment opportunities.
Notes the news website CitiNewsroom.com: “The report also reveals a widening gap between productivity and wages. While sectors such as finance, insurance and professional services have seen stronger wage growth, industries like household agriculture, trade, and repair services have recorded slow or stagnant wage increases despite productivity improvements.
“A sectoral breakdown shows that commercial agriculture, transportation, utilities and manufacturing are among the industries contributing to both job creation and productivity gains.
“However, Ghana’s economic transformation remains slow, with many workers transitioning from traditional trades to low-productivity urban services, limiting overall economic benefits.”
To address these challenges, the report calls for greater investment in industrialisation, expansion of commercial agriculture, and policies to integrate informal businesses into the formal economy.

First Vice President outlines vision to champion professional excellence, ethical practice and innovation in marketing worldwide.

Zambian organisers of the 2026 gathering officially hand over the baton to an ecstatic Ethiopian delegation. Rwanda to host in 2028.

Opening plenary hears that securing Africa’s economic future requires businesses to discover new customers and cross-border opportunities.

Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.

Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.

Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?

Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.

Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.

Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.