Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
BUSINESS STRATEGY
International taste and nutrition company opens first Tanzanian plant
By our News Team | 2023
Irish-based Kerry say it plans to unlock the ‘huge potential’ in the East African region and respond faster to the needs of customers.
Kerry, the Irish-based provider of taste and nutrition solutions to more than 50 international markets, has officially opened a new manufacturing facility in Dar es Salaam, Tanzania. This will support local food and beverage manufacturers.
The facility expands Kerry’s capacity in East Africa and is its first manufacturing plant in Tanzania.
Kerry’s Global CEO, Edmond Scanlon, cuts a ribbon to inaugurate the new factory in Tanzania. Photo credit: Kerry
Edmond Scanlon, the company’s global CEO, attended the opening ceremony as guest of honour and led a delegation of key customers and senior Kerry executives.
‘‘Kerry believes in Africa and this new facility builds on our commitment to support the food processing industry locally and unlock the huge potential in the region,” Scanlon said in an address to guests.
“This move is another step towards realising our vision of creating a world of sustainable nutrition,” the CEO stated.
Respond faster to customer needs
“Our wide portfolio of taste and nutrition technologies, coupled with our global expertise and local production, will enable us to give local customers access to high-quality ingredients with authentic taste produced in Africa, and will help us respond faster to the needs of our customers across the continent.’’
Added Jad Neaime, General Manager for Kerry Greater Africa: “In East Africa, Kerry has the first-mover advantage in local food ingredients manufacturing. As the third largest economy in East Africa and the ninth in Africa, Tanzania is a fast-growing economy with a thriving food processing industry.”
“Producing in Tanzania brings to life our localisation vision; nurturing local partnerships, empowering local talent, and developing local sourcing to enable sustainable growth in East Africa.”
Kerry has a significant presence in Africa, with its main facility in Durban, South Africa and sales offices in Lagos and Nairobi.
In late 2021, Kerry acquired Rwanda-based Afribon, which specialises in the development, production and marketing of food flavours. It had five production sites in Africa: Rwanda, Cameroon, Kenya, Uganda and Tanzania.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AMC magazine brings news and insights to Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.