
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
BUSINESS STRATEGY
By our News Team | 2023
Irish-based Kerry say it plans to unlock the ‘huge potential’ in the East African region and respond faster to the needs of customers.
Kerry, the Irish-based provider of taste and nutrition solutions to more than 50 international markets, has officially opened a new manufacturing facility in Dar es Salaam, Tanzania. This will support local food and beverage manufacturers.
The facility expands Kerry’s capacity in East Africa and is its first manufacturing plant in Tanzania.
Kerry’s Global CEO, Edmond Scanlon, cuts a ribbon to inaugurate the new factory in Tanzania. Photo credit: Kerry
Edmond Scanlon, the company’s global CEO, attended the opening ceremony as guest of honour and led a delegation of key customers and senior Kerry executives.
‘‘Kerry believes in Africa and this new facility builds on our commitment to support the food processing industry locally and unlock the huge potential in the region,” Scanlon said in an address to guests.
“This move is another step towards realising our vision of creating a world of sustainable nutrition,” the CEO stated.
Respond faster to customer needs
“Our wide portfolio of taste and nutrition technologies, coupled with our global expertise and local production, will enable us to give local customers access to high-quality ingredients with authentic taste produced in Africa, and will help us respond faster to the needs of our customers across the continent.’’
Added Jad Neaime, General Manager for Kerry Greater Africa: “In East Africa, Kerry has the first-mover advantage in local food ingredients manufacturing. As the third largest economy in East Africa and the ninth in Africa, Tanzania is a fast-growing economy with a thriving food processing industry.”
“Producing in Tanzania brings to life our localisation vision; nurturing local partnerships, empowering local talent, and developing local sourcing to enable sustainable growth in East Africa.”
Kerry has a significant presence in Africa, with its main facility in Durban, South Africa and sales offices in Lagos and Nairobi.
In late 2021, Kerry acquired Rwanda-based Afribon, which specialises in the development, production and marketing of food flavours. It had five production sites in Africa: Rwanda, Cameroon, Kenya, Uganda and Tanzania.

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