
FMCG giant Tiger Brands is planning to leave the Cameroon market
Company awaits regulatory approval to sell its Chococam confectionary business to a local investment group after 17 years in the country.
BUSINESS STRATEGY
By our News Team | 2023
Irish-based Kerry say it plans to unlock the ‘huge potential’ in the East African region and respond faster to the needs of customers.
Kerry, the Irish-based provider of taste and nutrition solutions to more than 50 international markets, has officially opened a new manufacturing facility in Dar es Salaam, Tanzania. This will support local food and beverage manufacturers.
The facility expands Kerry’s capacity in East Africa and is its first manufacturing plant in Tanzania.
Kerry’s Global CEO, Edmond Scanlon, cuts a ribbon to inaugurate the new factory in Tanzania. Photo credit: Kerry
Edmond Scanlon, the company’s global CEO, attended the opening ceremony as guest of honour and led a delegation of key customers and senior Kerry executives.
‘‘Kerry believes in Africa and this new facility builds on our commitment to support the food processing industry locally and unlock the huge potential in the region,” Scanlon said in an address to guests.
“This move is another step towards realising our vision of creating a world of sustainable nutrition,” the CEO stated.
Respond faster to customer needs
“Our wide portfolio of taste and nutrition technologies, coupled with our global expertise and local production, will enable us to give local customers access to high-quality ingredients with authentic taste produced in Africa, and will help us respond faster to the needs of our customers across the continent.’’
Added Jad Neaime, General Manager for Kerry Greater Africa: “In East Africa, Kerry has the first-mover advantage in local food ingredients manufacturing. As the third largest economy in East Africa and the ninth in Africa, Tanzania is a fast-growing economy with a thriving food processing industry.”
“Producing in Tanzania brings to life our localisation vision; nurturing local partnerships, empowering local talent, and developing local sourcing to enable sustainable growth in East Africa.”
Kerry has a significant presence in Africa, with its main facility in Durban, South Africa and sales offices in Lagos and Nairobi.
In late 2021, Kerry acquired Rwanda-based Afribon, which specialises in the development, production and marketing of food flavours. It had five production sites in Africa: Rwanda, Cameroon, Kenya, Uganda and Tanzania.

Company awaits regulatory approval to sell its Chococam confectionary business to a local investment group after 17 years in the country.

We apply an African lens to the recent World Out of Home Organization Congress held in Mexico City.

The nation is currently one of the lesser lights in African coffee exports, but the 2024/25 marketing season showed positive trends.

Globetrack honoured in London at the International Association for the Measurement and Evaluation of Communication (AMEC) awards.

Market researchers believe it’s not simply bargain hunting. It is a recalibration by consumers of what constitutes value.

Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.

‘Top Global Consumer Trends’ report for 2026 identifies four trends that highlight crucial shifts in consumer behaviour.

The forum is a premier event that brings together marketing professionals, thought leaders and innovators from across the globe.

If you want to win on the continent as a marketer, don’t just scale. Localise, adapt your strategies and stay close to the consumer.

Moving Walls and Publicis West Africa partner to offer a new service that delivers real-time OOH analytics for marketers and agencies.

While factual reviews benefit readers, writing these reviews can ultimately hinder the authors’ referral and repurchase behaviours.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.