Investing in convention centres key to shaping Africa’s future cities

“In an era marked by rapid urbanisation and burgeoning populations, the demand for innovative, multifunctional spaces is more pressing than ever. Convention centres are a vital component of this transformation, significantly contributing to economic vitality, social connectivity, and contemporary urban design,” says Gary Corin, Chair of the Association of African Exhibition Organisers (AAXO). 

Speaking during World Cities Day yesterday (Thursday, 31 October), Corin said he believes it’s important to recognise the critical role that these venues play in shaping the future of Africa’s cities and nurturing a sustainable, thriving urban ecosystem.  

A catalyst for economic growth  

The International Congress and Convention Association (ICCA) estimates that business events contribute approximately US$1-trillion to global GDP.  

Cities such as Cape Town, Johannesburg, Kigali and Nairobi for example, have adeptly leveraged their convention facilities to attract international conferences, generating millions in revenue.  

Notes Adele Hartdegen, CEO of the Johannesburg Exhibition Centre: “Convention centres are integral to both local and national economies, serving as hubs where exhibitors and visitors converge to forge important deals.” 

According to AAXO, convention centres can serve as catalysts for urban revitalisation, often leading to improved infrastructure, enhanced transportation links, and more vibrant public spaces.  

The Cape Town International Convention Centre, for example, has played a pivotal role in the city’s urban regeneration efforts, attracting further investment and development. 

Corin points out that, in alignment with the United Nations’ Sustainable Development Goals, the design of convention centres can prioritise sustainability. For example, Nairobi is integrating green building practices into its convention centre designs to minimise environmental impact. 

Convention centres are also instrumental in attracting foreign direct investment. The World Bank indicates that countries with robust business event infrastructures are more appealing to investors. For instance, Rwanda’s investment in the Kigali Convention Centre has positioned the country as a key player in the international meetings arena, setting a benchmark for others in the region. 

AAXO notes that, as African cities continue to grow and evolve, prioritising the design and integration of convention centres will be crucial for fostering vibrant, resilient and inclusive urban environments. 

“Convention centres play a pivotal role in this effort, serving as catalysts for local economic growth by attracting tourism and business investment,” says Corin. These are more than mere locations; they are dynamic engines of economic growth, job creation and social interaction that significantly shape the fabric of our cities.”