EXECUTIVE APPOINTMENTS

Kantar Africa veteran returns to take up a senior regional role

By our African Marketing Confederation News Team | 2026

Ndeye Diagne’s experience in West, East and Central Africa – combined with time in France – will bring a diverse perspective to the role.

Marketing data and analytics business Kantar has appointed Ndeye Diagne as Chief Strategy and Transformation Officer for its Middle East, Africa and Türkiye region (known as MEA&T).  The appointment becomes effective from 1 March 2026. 

Ndeye Diagne

Ndeye Diagne. Photo: Kantar

She is also widely known in African marketing circles and is the architect of Africa Life, Kantar’s flagship study decoding the social, cultural and commercial forces shaping modern Africa. 

 

The company believes her experience leading Kantar operations in West, East and Central Africa, combined with her time in France, has given her a diverse perspective that will be invaluable to brands navigating complexity and growth across the MEA&T region. 

 

Her remit includes elevating strategic engagement 

 

Diagne’s remit includes elevating strategic engagement so that client conversations move beyond solutions to measurable business impact; accelerating AI-driven insight delivery to make intelligence faster, simpler and more connected; and strengthening Kantar’s client-centric approach across markets as brands adapt to increasingly AI-enabled decision making. 

 

“As the industry enters a period of rapid technological change, with data quality and intelligent decision-making becoming critical sources of competitive advantage, Ndeye’s role will help brands unlock the full value of Kantar’s decades of trusted, permissioned and category-deep data assets,” the company says in a press release. 

 

Comments Adeola Tejumola, Executive Managing Director for MEA&T at Kantar: “This is a moment of significant evolution for our business. Ndeye brings a rare blend of strategic clarity, commercial sharpness and storytelling strength – exactly what our clients need as the industry shifts toward faster, tech-enabled, insight-led growth.”  

 

Adds Diagne: “I’m excited to return to a region I deeply care about. MEA&T is at the centre of some of the most dynamic consumer and business transformation happening today. I’m looking forward to working closely with our teams and clients to unlock new value through sharpened strategy, data, tech and meaningful insight.” 

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Jason Lottering
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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.