Marketing Society of Rwanda joins the African Marketing Confederation
Its aims include developing professional standards and creating opportunities for Rwandan marketers to learn and network.
EXECUTIVE APPOINTMENTS
Kantar Africa veteran returns to take up a senior regional role
By our African Marketing Confederation News Team | 2026
Ndeye Diagne’s experience in West, East and Central Africa – combined with time in France – will bring a diverse perspective to the role.
Marketing data and analytics business Kantar has appointed Ndeye Diagne as Chief Strategy and Transformation Officer for its Middle East, Africa and Türkiye region (known as MEA&T). The appointment becomes effective from 1 March 2026.
Ndeye Diagne. Photo: Kantar
She is also widely known in African marketing circles and is the architect of Africa Life, Kantar’s flagship study decoding the social, cultural and commercial forces shaping modern Africa.
The company believes her experience leading Kantar operations in West, East and Central Africa, combined with her time in France, has given her a diverse perspective that will be invaluable to brands navigating complexity and growth across the MEA&T region.
Her remit includes elevating strategic engagement
Diagne’s remit includes elevating strategic engagement so that client conversations move beyond solutions to measurable business impact; accelerating AI-driven insight delivery to make intelligence faster, simpler and more connected; and strengthening Kantar’s client-centric approach across markets as brands adapt to increasingly AI-enabled decision making.
“As the industry enters a period of rapid technological change, with data quality and intelligent decision-making becoming critical sources of competitive advantage, Ndeye’s role will help brands unlock the full value of Kantar’s decades of trusted, permissioned and category-deep data assets,” the company says in a press release.
Comments Adeola Tejumola, Executive Managing Director for MEA&T at Kantar: “This is a moment of significant evolution for our business. Ndeye brings a rare blend of strategic clarity, commercial sharpness and storytelling strength – exactly what our clients need as the industry shifts toward faster, tech-enabled, insight-led growth.”
Adds Diagne: “I’m excited to return to a region I deeply care about. MEA&T is at the centre of some of the most dynamic consumer and business transformation happening today. I’m looking forward to working closely with our teams and clients to unlock new value through sharpened strategy, data, tech and meaningful insight.”
SA tourism destination marketing campaign brings back Trevor Noah
Latest campaign aims to boost international arrivals while highlighting tourism’s contribution to South Africa’s economy and job creation.
Changan auto brand enters Ethiopian market with first dealership
Fast-growing middle class and promotion of electric vehicle adoption presents ‘substantial growth opportunities’ for Chinese brand.
MAZ’s 2026 Marketing Week engages local marketers on key topics
Week of activities and events creates opportunities for networking, knowledge sharing and hearing insights from industry experts.
Memorable visuals in ads are more likely to lead to purchase – study
Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.
Underperforming Port of Cape Town seeks a private sector boost
Cape Town’s port must be a competitive advantage rather than a bottleneck that constrains trade, investment and supply chains.
H&M makes senior leadership appointment for South African market
Experienced retail executive Ricardo Valente Da Conceicao returns to Africa as GM, bringing expertise gained in various overseas markets.
Turkish supermarket group BIM hits 1,000-store landmark in Morocco
Local consumers are proving receptive to BIM’s private-label goods and hard-discount model as they struggle with inflationary pressure.
Current issue of AMC magazine brings critical insights for marketers
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.
Visit Rwanda announces partnership with Aston Villa Football Club
Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.
Africa declares a new standard for its communications profession
For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.
