Kantar Africa veteran returns to take up a senior regional role

She is also widely known in African marketing circles and is the architect of Africa Life, Kantar’s flagship study decoding the social, cultural and commercial forces shaping modern Africa. 

The company believes her experience leading Kantar operations in West, East and Central Africa, combined with her time in France, has given her a diverse perspective that will be invaluable to brands navigating complexity and growth across the MEA&T region. 

Her remit includes elevating strategic engagement 

Diagne’s remit includes elevating strategic engagement so that client conversations move beyond solutions to measurable business impact; accelerating AI-driven insight delivery to make intelligence faster, simpler and more connected; and strengthening Kantar’s client-centric approach across markets as brands adapt to increasingly AI-enabled decision making. 

“As the industry enters a period of rapid technological change, with data quality and intelligent decision-making becoming critical sources of competitive advantage, Ndeye’s role will help brands unlock the full value of Kantar’s decades of trusted, permissioned and category-deep data assets,” the company says in a press release. 

Comments Adeola Tejumola, Executive Managing Director for MEA&T at Kantar: “This is a moment of significant evolution for our business. Ndeye brings a rare blend of strategic clarity, commercial sharpness and storytelling strength – exactly what our clients need as the industry shifts toward faster, tech-enabled, insight-led growth.”  

Adds Diagne: “I’m excited to return to a region I deeply care about. MEA&T is at the centre of some of the most dynamic consumer and business transformation happening today. I’m looking forward to working closely with our teams and clients to unlock new value through sharpened strategy, data, tech and meaningful insight.”