
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
MARKETING FORUM
By our African Marketing Confederation News Team | 2024
Marketing author and Philip Kotler collaborator could co-author new books focusing on Africa’s potential, with AMC as a project partner.
Such is the potential for marketing innovation in Africa, that Hermawan Kartajaya, long-time collaborator with Philip Kotler on many books and projects, believes that the next books he co-authors could be about the continent. He has also suggested that the African Marketing Confederation should be a project partner.
Photo: African Marketing Confederation
Speaking at the opening day of the AMC Marketing Forum in Mombasa, Kenya, Kartajaya said he hoped the first of these books could be published as early as next year.
He has made his name focusing on the marketing and business opportunities in Asia, but sees the potential of Africa as the next emerging market frontier.
Picking up on a comment by Dr Mohamad Hery Saripudin, Indonesia’s Ambassador to Kenya, during the conference that Africa is a “beautiful girl”, Kartajaya said he would go a step further and categorise the continent as a “sexy girl” in terms of its potential.
Giving advice to African marketers on their strategies, he stressed that you don’t need to be the best brand – providing you’re different. “Be different, just be different,” he emphasised.
Discussing his latest book collaboration, published in August 2024 and titled ‘Reimagining Operational Excellence’, Kartajaya discussed the CI-EL (Creativity, Innovation – Entrepreneurship, Leadership) vs PI-PM (Productivity, Improvement – Professionalism, Management) model that features in the book.
CI-EL embraces Marketing and Humanity, while PI-PM embraces Technology and Finance. In the age of artificial intelligence (AI) marketers need to excel in CI-EL, while allowing PI-PM to be enhanced by AI.
He emphasised that human marketers could use AI to be better, but “humans must make decisions – AI only helps”.
The forum continues. Visit the African Marketing Confederation website and social media pages for AMC Marketing Forum updates from Mombasa.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.
Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
IMM Institute’s glamorous gala dinner and excellence awards evening in March promises to be a highlight on the local calendar.
Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.
Decision in 2023 to discontinue operations in its homecare and skin-cleansing categories helps local subsidiary’s performance in 2024.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.