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MARKETING EVENTS
By our News Team | 2023
‘Great day of learning’ planned as marketing professionals and senior executives share insights, strategies and ideas.
Marketers in Kenya are gearing up for the annual Summit hosted by the Marketing Society of Kenya (MSK), with this year’s event taking place on Friday, 26 May in Nairobi.
“This annual event is a platform for marketers to connect, learn and share ideas on the latest trends and strategies in the industry,” says Edward Oswe, CEO of MSK.
Photo by Borta from Pexels
Its release coincides with the African Association of Public Relations Annual Conference, taking place in Lusaka, Zambia from 16-19 May. The theme of this year´s conference is ‘Creative Africa: Exploring the PR potential of Africa as an emerging economic and reputation powerhouse’.
The report highlights a shift in priorities for PR activities in the past two years, with crisis management (44%) taking over from digital and social media (40%) as the highest priority.
Reputation management (42%) is also considered to be a high priority. Ethics management (16%), sales promotion (14%) and event planning (14%) have decreased in importance due to the impact of Covid-19 and the shift towards digitisation.
The joint research also found that training and development in communication strategy development (59%), reputation management (51%), crisis management (42%), and ethics management (41%) are highly recommended in the region.
Respondents also expressed a strong interest in training sessions on the Metaverse, highlighting the importance of keeping up with contemporary matters such as artificial intelligence.
Summary of key findings:
At the opening day of the conference, Global Alliance´s President and CEO, Justin Green, presented the opening remarks, while the President of the Republic of Zambia, Hakainde Hichilema, extended his appreciation and acknowledgement to delegates, ministers and international association presidents.
The opening was carried live on Zambian TV by broadcaster ZNBC.
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