On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
Kenyan professionals are ready for annual MSK Marketing Summit
By our News Team | 2023
‘Great day of learning’ planned as marketing professionals and senior executives share insights, strategies and ideas.
Marketers in Kenya are gearing up for the annual Summit hosted by the Marketing Society of Kenya (MSK), with this year’s event taking place on Friday, 26 May in Nairobi.
“This annual event is a platform for marketers to connect, learn and share ideas on the latest trends and strategies in the industry,” says Edward Oswe, CEO of MSK.
Photo by Borta from Pexels
Its release coincides with the African Association of Public Relations Annual Conference, taking place in Lusaka, Zambia from 16-19 May. The theme of this year´s conference is ‘Creative Africa: Exploring the PR potential of Africa as an emerging economic and reputation powerhouse’.
The report highlights a shift in priorities for PR activities in the past two years, with crisis management (44%) taking over from digital and social media (40%) as the highest priority.
Reputation management (42%) is also considered to be a high priority. Ethics management (16%), sales promotion (14%) and event planning (14%) have decreased in importance due to the impact of Covid-19 and the shift towards digitisation.
The joint research also found that training and development in communication strategy development (59%), reputation management (51%), crisis management (42%), and ethics management (41%) are highly recommended in the region.
Respondents also expressed a strong interest in training sessions on the Metaverse, highlighting the importance of keeping up with contemporary matters such as artificial intelligence.
Summary of key findings:
- Most respondents work within an organisation that has between two to five employees (17%), followed by 11 to 15 people (15%).
- Communications strategy development (61%) is the most common response for the main function of PR practitioners’ roles.
- Crisis management has taken over from digital and social media as the highest priority, with a 10% decrease compared to last year.
- Ethics management, sales promotion, and events planning have decreased in importance.
- Flexible working and remote working are valued only 14% and 10% of the time, respectively.
- A total of 46% of respondents reported working in a hybrid model; 34% are in the office full time, while 17% are fully remote.
At the opening day of the conference, Global Alliance´s President and CEO, Justin Green, presented the opening remarks, while the President of the Republic of Zambia, Hakainde Hichilema, extended his appreciation and acknowledgement to delegates, ministers and international association presidents.
The opening was carried live on Zambian TV by broadcaster ZNBC.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Toyota marketing veteran takes over the reins as the automobile industry gets to grips with a range of new challenges.
By excluding innovative platforms and the content that circulates on them, B2B marketers could be missing out on opportunities.