Africa’s economic reset requires moving from ambition to execution
The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.
AFRICAN MARKETING NEWS
In-depth insights and thought leadership for Africa’s marketing professionals
By our News Team | 2023
Issue 3 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is available online via the AMC website and remains current until early December 2023.
Issue 3 2023 (and the 9th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa and around the world.
Issue 3 2023 of Strategic Marketing for Africa is now available online. Illustration via African Marketing Confederation
African sneakers get a foot in the door
Our cover story examines how African sneaker brands are showing some fancy footwork and taking market share from the big international sneaker names, both on the continent and abroad.
Cameroon’s Ayissi Williams, with his ICE Sneakers, is just one example of a bold and brand-savvy entrepreneur making his mark – or should that be footprint? Similar brands are entering the fray from Kenya, Nigeria, Ethiopia and South Africa.
Marketing conference in the spotlight
In this issue there is also an in-depth focus on the 2nd Annual African Marketing Confederation Conference, which was held in Uganda in September.
Pan-African marketers and international guests gathered in Entebbe to hear a stellar lineup of experts explore the continent’s still largely untapped marketing potential.
Is newsjacking a sound marketing tactic?
And we examine the art of newsjacking as a marketing tactic. It is increasingly coming to the fore due to the immediacy of social media and the 24-hour news cycle.
There are many benefits to be gained if done well, but you can’t ignore the possible pitfalls.
Marketing’s key role in AfCFTA
Offering more upsides and even fewer downside – if implemented correctly – is the African Continental Free Trade Area (AfCFTA). It is a good news story of unity and positivity, which should be promote within Africa and abroad.
We examine the potential benefits for marketers and the role that marketing can play in making AfCFTA work.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC).
Read it online here. A print edition of the magazine is also available.
Momentum Group appoints chief marketing and communications officer
Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.
AI and algorithm-led engagement among the challenges facing marketers
AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.
Absa bank launches pan-African campaign with athlete Eliud Kipchoge
The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.
How traditional trade is being reimagined, but remains ‘traditional’
Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.
How luxury brands become a source of meaningfulness for employees
Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful
Redefining honesty in a crisis: Why truth alone is not enough
Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.
Lesotho bank’s culturally intelligent campaign beats bigger rivals
In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Global study of marketers and agencies is coming to Kenya for first time
CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.
Huge African and Caribbean trade potential can be unlocked, study finds
Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.