LOYALTY PROGRAMMES

SA Loyalty Awards winners for 2022 honoured for the excellence

By our News Team | 2022

Shoprite Group wins the best retail programme for its Xtra Savings initiative and also industry personality of the year.

The 2022 South African Loyalty Awards, designed to celebrate excellence and innovation in loyalty programmes, announced its 2022 winners in Cape Town last week.

The awards are now in their fourth year after being initiated by Truth, a leading loyalty and CRM consultancy that operates both locally and internationally.

Photo credit: Supplied

Headlining the awards is the ‘best programme of the year’ category, which traditionally recognises the leaders across four major industry sectors – retail, financial services, restaurant/QSR and ‘other’. For the first time, an award recognising the best long-term loyalty programme was introduced. This is for programmes which have been in the market for more than three years.

There winners are:

– Best Loyalty Programme of the Year: Retail – The Shoprite Group Xtra Savings

– Best Loyalty Programme of the Year: Financial Services – Capitec Live Better

– Best Loyalty Programme of the Year: Restaurant/QSR – Spur Family Card

– Best Loyalty Programme of the Year: ‘Other’ – MySchool MyVillage MyPlanet

– Best Long-Term Loyalty Programme: FNB eBucks

MySchool MyVillage MyPlanet is the only loyalty brand to win its category for the fourth year running. Omnisient won Best Loyalty Data Agency / Vendor of the Year.

The judges also recognised Neil Schreuder from The Shoprite Group by naming him as Loyalty Personality of the Year – 2022. He was honoured for his leadership within The Shoprite Group for the concept, design, launch and growth of the highly successful Xtra Savings programme.

“The 2022 South African Loyalty Awards highlighted once again that the South African loyalty industry is thriving [and delivering] world-class innovation and excellence, competing on the same, if not higher, playing field as our global peers,” said Amanda Cromhout, Judging Chair of the awards and CEO/Founder of Truth loyalty consultancy.

Dates for the 2023 awards have already been set. Entries open on 3 February 2023 and close on 30 June 2023. Winners will be announced in October 2023.

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